diff --git a/src/api/content.js b/src/api/content.js
index 886b753..97f2558 100644
--- a/src/api/content.js
+++ b/src/api/content.js
@@ -8,7 +8,7 @@
  * 2）公共内容（协议 / 隐私 / 关于 / 客服）
  *    GET /v1/content（列表，登录同意版本号取这里） + GET /v1/content/:key（单条详情）
  */
-import { AGREEMENT_DATE, CUSTOMER_SERVICE_PHONE, CUSTOMER_SERVICE_TIME } from "@/constant";
+import { AGREEMENT_DATE, CUSTOMER_SERVICE_PHONE, CUSTOMER_SERVICE_TIME, TICKET_ECONOMY_KEY } from "@/constant";
 import { clone, cnDate, unique } from "@/utils";
 import { toPublicCard } from "@/api/benefit";
 import * as contentApi from "@/request/api/content";
@@ -166,6 +166,21 @@ export const getCustomerService = async () => {
   return { phone: (info && info.phone) || CUSTOMER_SERVICE_PHONE };
 };
 
+/* ---------------------------------------------------------------------------
+ * 票根经济介绍页（GET /v1/content/ticket_economy）
+ * 口径与公共内容一致：title 作标题、body 作正文（纯文本按行拆段，`一、` 行作小标题）。
+ * 内容全部取自接口，接口无内容时正文为空（无本地兜底）。
+ * ------------------------------------------------------------------------- */
+
+/** 票根经济介绍页：标题 + 正文段落 */
+export const getTicketEconomy = async () => {
+  const info = await getContent(TICKET_ECONOMY_KEY);
+  return {
+    title: (info && info.title) || "票根经济",
+    blocks: toContentBlocks(info && info.body),
+  };
+};
+
 export default {
   getHomepage,
   getCategories,
@@ -178,4 +193,5 @@ export default {
   getAgreement,
   getAbout,
   getCustomerService,
+  getTicketEconomy,
 };
diff --git a/src/constant/index.js b/src/constant/index.js
index aa04235..011ebf1 100644
--- a/src/constant/index.js
+++ b/src/constant/index.js
@@ -188,5 +188,9 @@ export const ROUTES = {
   DETAIL: "/pages-sub/detail/index",
   AGREEMENT: "/pages-sub/agreement/index",
   ABOUT: "/pages-sub/about/index",
+  INTRO: "/pages-sub/intro/index",
   ACCOUNT_CANCEL: "/pages-sub/account/cancel",
 };
+
+/** 票根经济介绍页的内容 key（GET /v1/content/ticket_economy） */
+export const TICKET_ECONOMY_KEY = "ticket_economy";
diff --git a/src/pages-sub/intro/index.vue b/src/pages-sub/intro/index.vue
new file mode 100644
index 0000000..caddea7
--- /dev/null
+++ b/src/pages-sub/intro/index.vue
@@ -0,0 +1,42 @@
+<script setup>
+/**
+ * 票根经济介绍页（首页品牌名同行小胶囊进入）
+ * ---------------------------------------------------------------------------
+ * 内容：GET /v1/content/ticket_economy —— 与公共内容同口径，title 作标题、body 作正文。
+ * 布局：根 `h-screen flex flex-col` —— 状态栏 + 导航栏（无底色）为固定区 `shrink-0`，
+ *      正文在导航栏下方的独立 scroll-view 里滚动，正文不会窜到导航栏底下。
+ */
+import { ref } from "vue";
+import contentApi from "@/api/content";
+
+const title = ref("票根经济");
+const blocks = ref([]);
+
+const load = async () => {
+  const res = await contentApi.getTicketEconomy();
+  title.value = res.title;
+  blocks.value = res.blocks || [];
+};
+load();
+</script>
+
+<template>
+  <view class="relative h-screen w-full flex flex-col skin-benefit">
+    <!-- 固定区：状态栏 + 导航栏（无底色、不随内容滚动），标题常显 -->
+    <view class="relative z-[60] shrink-0">
+      <AppStatusBar />
+      <AppNavBar bare :title="title" />
+    </view>
+
+    <!-- 滚动区：只有导航栏下方这一块滚动 -->
+    <scroll-view class="flex-1 min-h-0" scroll-y :show-scrollbar="false">
+      <view class="px-5 pt-4 pb-10">
+        <template v-for="(block, i) in blocks" :key="i">
+          <view v-if="block.type === 'h5'" class="text-[14px] font-semibold mt-5 mb-2 text-ink">{{ block.text }}</view>
+          <view v-else class="text-[13px] leading-[1.9] text-[#4B5563]">{{ block.text }}</view>
+        </template>
+        <view class="h-10" />
+      </view>
+    </scroll-view>
+  </view>
+</template>
diff --git a/src/pages.json b/src/pages.json
index f527701..9e4b339 100644
--- a/src/pages.json
+++ b/src/pages.json
@@ -68,6 +68,14 @@
             "enablePullDownRefresh": false
           }
         },
+        {
+          "path": "intro/index",
+          "style": {
+            "navigationStyle": "custom",
+            "navigationBarTitleText": "票根经济",
+            "enablePullDownRefresh": false
+          }
+        },
         {
           "path": "account/cancel",
           "style": {
diff --git a/src/utils/nav.js b/src/utils/nav.js
index 1645260..b915c4f 100644
--- a/src/utils/nav.js
+++ b/src/utils/nav.js
@@ -220,6 +220,9 @@ export const goAgreement = (type) => {
 };
 
 export const goAbout = () => uni.navigateTo({ url: ROUTES.ABOUT });
+
+/** 跳票根经济介绍页 */
+export const goIntro = () => uni.navigateTo({ url: ROUTES.INTRO });
 export const goAccountCancel = () => uni.navigateTo({ url: ROUTES.ACCOUNT_CANCEL });
 
 /** 拨打电话 */
diff --git a/src/views/home/index.vue b/src/views/home/index.vue
index 6230f09..944d79b 100644
--- a/src/views/home/index.vue
+++ b/src/views/home/index.vue
@@ -14,10 +14,12 @@
  */
 import { computed, ref } from "vue";
 import contentApi from "@/api/content";
-import { goCatalog, previewImages } from "@/utils/nav";
+import { goCatalog, goIntro, previewImages } from "@/utils/nav";
 
 const home = ref({});
 const featured = ref([]);
+/** 票根经济入口文案：取接口 /v1/content/ticket_economy 的 title（与首页首屏并行前置请求） */
+const introTitle = ref("什么是票根经济?");
 /** 首屏数据是否已回来（骨架屏开关；请求失败也置真，避免骨架常驻） */
 const loaded = ref(false);
 
@@ -44,9 +46,15 @@ const load = async () => {
   if (loading) return;
   loading = true;
   try {
-    const data = await contentApi.getHomepage();
+    // 票根经济介绍内容与首屏一起前置请求：入口文案首屏即为接口值，
+    // 且二级页进入时命中内容缓存（不再等请求）。
+    const [data, intro] = await Promise.all([
+      contentApi.getHomepage(),
+      contentApi.getTicketEconomy(),
+    ]);
     home.value = data || {};
     featured.value = data?.featured?.items || [];
+    if (intro?.title) introTitle.value = intro.title;
   } catch (e) {
     home.value = {};
     featured.value = [];
@@ -140,8 +148,19 @@ const onMapTap = () => {
           <view class="w-[5px] h-[5px] rounded-full bg-brand shadow-[0_0_0_4px_rgba(0,181,120,0.14)]" />
           <text>{{ brand.sub_name }}</text>
         </view>
-        <view class="mt-[9px] text-display font-bold tracking-[-1px] leading-[1.1] text-ink">
-          {{ brandHead }}<text class="not-italic gradtext-brand">{{ brandTail }}</text>
+        <view class="flex items-center justify-between gap-2 mt-[9px]">
+          <view class="min-w-0 truncate text-display font-bold tracking-[-1px] leading-[1.1] text-ink">
+            {{ brandHead }}<text class="not-italic gradtext-brand">{{ brandTail }}</text>
+          </view>
+          <!-- 票根经济介绍入口：贴品牌名右端，半透明白底，不增加固定区高度；相对品牌名基线下移 8px -->
+          <view
+            class="shrink-0 relative top-2 flex items-center gap-[3px] h-[24px] px-[9px] rounded-full bg-[rgba(255,255,255,0.5)] border-[0.5px] border-brand-line"
+            hover-class="opacity-70"
+            @click="goIntro"
+          >
+            <text class="text-[11px] font-semibold text-brand-deep">{{ introTitle }}</text>
+            <AppIcon name="chev" tone="brandDeep" :size="11" />
+          </view>
         </view>
         <view class="mt-2 text-[11.5px] leading-[1.55] text-ink2 tracking-[0.1px]">
           {{ brand.slogan }}