# Makelore 2.0 Brand Assets

Makelore is the primary product brand. `麦洛` may be used only as an auxiliary Chinese name. The product slogan is:

> 一念成光，万物可创。

## Asset map

- `makelore-mark.svg`: transparent icon-only master.
- `makelore-wordmark.svg`: transparent horizontal master; the portal-shaped `M` and `akelore` read as `Makelore`.
- `makelore-brand-sheet.svg`: one-page visual reference.
- Generated PNG files, including `makelore-brand-sheet.png`, are created by `pnpm icons` from these vector masters.
- `../dmg-background.svg` uses the same masters for the macOS installer background.

## Core palette

| Role | Color |
| --- | --- |
| Brand blue | `#3A5578` |
| Spark orange | `#F26A3D` |
| Ink | `#26384D` |
| Muted text | `#68788B` |
| Mist surface | `#EEF3F7` |
| Canvas | `#FFFFFF` |

## Usage

- Keep the logo flat: no gradients, shadows, bevels, or effects.
- Keep the spark orange; do not recolor it as a general-purpose accent.
- Prefer the horizontal wordmark when the available width is at least four times the logo height. Use the mark alone for app icons, favicons, and compact controls.
- Leave clear space around the mark equal to at least one spark width.
- Use the supplied SVGs as masters. Do not redraw the geometry from raster exports.