2597 lines
91 KiB
HTML
2597 lines
91 KiB
HTML
<!doctype html>
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<html lang="zh-CN">
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<head>
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<meta charset="UTF-8" />
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<meta name="viewport" content="width=device-width, initial-scale=1.0" />
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<title>Ivory Ledger · User Research Synthesis</title>
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<link rel="preconnect" href="https://fonts.googleapis.com" />
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<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
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<!--
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Ivory Ledger font stack:
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Jost — geometric sans, the backbone (weights 200–600)
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JetBrains Mono— chrome labels, sidebar metadata, mono elements
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Lora — serif for insight card titles and quotes (italic)
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Noto Serif SC — CJK serif fallback
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Noto Sans SC — CJK sans fallback
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-->
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<link
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href="https://fonts.googleapis.com/css2?family=Jost:wght@200;300;400;500;600&family=JetBrains+Mono:wght@300;400;500&family=Lora:ital,wght@0,400;0,500;0,600;1,400;1,500;1,600&family=Noto+Serif+SC:wght@300;400;500&family=Noto+Sans+SC:wght@200;300;400;500&display=swap"
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rel="stylesheet"
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/>
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<style>
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/* ╔══════════════════════════════════════════════════════════════════════╗
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║ ZONE A · TOKENS (Ivory Ledger style) ║
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║ ║
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║ Ivory Ledger: black ink on cream paper only. ║
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║ Replace ONLY this block to retheme. Every color, font, and size ║
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║ in this file reads from these custom properties. ║
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║ Never write raw hex values or px sizes outside this block. ║
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╚══════════════════════════════════════════════════════════════════════╝ */
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:root {
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/* ── Palette ──────────────────────────────────────────────────────── */
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--c-bg: #fafadf; /* cream background for every slide */
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--c-bg-alt: #f2f2d2; /* cream inset surface */
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--c-bg-light: #fafadf; /* title-slide cream */
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--c-bg-light-alt: #f0f0d4; /* slightly deeper cream for insets */
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--c-bg-cream: #f5f0e4; /* warm cream variant */
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--c-fg: #1a1a16; /* black ink text */
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--c-fg-2: #5e5e54; /* secondary graphite text */
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--c-fg-3: #8a8a80; /* tertiary graphite text */
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--c-fg-light: #1a1a16; /* black ink on cream */
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--c-fg-light-2: #5e5e54; /* secondary graphite on cream */
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--c-fg-light-3: #8a8a80; /* tertiary graphite on cream */
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--c-accent: #1a1a16; /* accent collapsed to black ink */
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--c-border: #1a1a16; /* black dividers */
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--c-border-light: #1a1a16; /* black dividers on cream */
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/* ── Insight cards: no accent colors, just cream paper surfaces ─── */
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--c-card-a: #fafadf;
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--c-card-b: #f5f0e4;
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--c-card-c: #fafadf;
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/* ── Typography ──────────────────────────────────────────────────── */
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--f-display: "Jost", "Noto Sans SC", system-ui, sans-serif;
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--f-heading: "Jost", "Noto Sans SC", system-ui, sans-serif;
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--f-body: "Jost", "Noto Sans SC", system-ui, sans-serif;
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--f-serif: "Lora", "Noto Serif SC", Georgia, serif;
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--f-mono: "JetBrains Mono", monospace;
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/* ── Type Scale ───────────────────────────────────────────────────── */
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--sz-display: 8.5vw; /* hero/cover — very large, very light */
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--sz-h1: 5vw; /* chapter / statement headline */
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--sz-h2: 3.2vw; /* slide headline */
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--sz-h3: 2vw; /* sub-headline */
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--sz-lead: 1.5vw; /* generous lead text */
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--sz-body: 1.1vw; /* body text */
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--sz-caption: 0.85vw; /* captions, footnotes */
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--sz-label: 0.72vw; /* chrome labels, sidebar labels */
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/* ── Spacing ─────────────────────────────────────────────────────── */
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--pad-x: 8vw; /* generous horizontal padding — space is the design */
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--pad-y: 6vh;
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--gap-lg: 5vh;
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--gap-md: 3vh;
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--gap-sm: 1.5vh;
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/* ── Motion ──────────────────────────────────────────────────────── */
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--ease-slide: cubic-bezier(0.77, 0, 0.175, 1);
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--dur-slide: 0.9s;
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--ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
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--dur-enter: 0.7s;
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}
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/* ╔══════════════════════════════════════════════════════════════════════╗
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║ ZONE B · ENGINE — DO NOT MODIFY ║
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║ ║
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║ Layout engine, slide transitions, animation system, navigation. ║
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║ Touching this breaks the mechanics. ║
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╚══════════════════════════════════════════════════════════════════════╝ */
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*,
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*::before,
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*::after {
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box-sizing: border-box;
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margin: 0;
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padding: 0;
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}
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html,
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body {
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width: 100%;
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height: 100%;
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overflow: hidden;
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background: var(--c-bg);
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-webkit-font-smoothing: antialiased;
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}
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/* Deck container — all slides sit side by side in a single row */
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#deck {
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display: flex;
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height: 100vh;
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/* Width = N * 100vw, calculated and set by JS on init */
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transition: transform var(--dur-slide) var(--ease-slide);
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will-change: transform;
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}
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/* Slide base — each slide is exactly one full viewport */
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.slide {
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flex: 0 0 100vw;
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width: 100vw;
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height: 100vh;
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position: relative;
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/* Left extra gutter makes room for the sidebar element */
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padding: var(--pad-y) var(--pad-x) var(--pad-y)
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calc(var(--pad-x) + 3.5vw);
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display: grid;
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grid-template-rows: auto 1fr auto;
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overflow: hidden;
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}
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/* Prevent grid children from overflowing their row */
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.slide-body {
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min-height: 0;
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}
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/* Slide themes */
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.slide.dark {
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background: var(--c-bg);
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color: var(--c-fg);
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}
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.slide.light {
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background: var(--c-bg-light);
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color: var(--c-fg-light);
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}
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/* Cream variant — insights + timeline slides */
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.slide.cream {
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background: var(--c-bg-cream);
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color: var(--c-fg-light);
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}
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/* ── Animation system ──────────────────────────────────────────────── */
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/*
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* All [data-anim] elements start invisible (opacity:0).
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* They animate when their parent slide gains .is-active.
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* JS forcefully resets them before adding .is-active so re-visiting
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* a slide replays the entrance animation from the beginning.
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*/
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[data-anim] {
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opacity: 0;
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}
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.slide.is-active [data-anim] {
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animation-duration: var(--dur-enter);
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animation-timing-function: var(--ease-enter);
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animation-fill-mode: forwards;
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}
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.slide.is-active [data-anim="fade-up"] {
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animation-name: kFadeUp;
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}
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.slide.is-active [data-anim="fade-in"] {
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animation-name: kFadeIn;
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}
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.slide.is-active [data-anim="reveal-right"] {
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animation-name: kRevealRight;
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}
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.slide.is-active [data-anim="reveal-left"] {
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animation-name: kRevealLeft;
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}
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.slide.is-active [data-anim="scale-in"] {
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animation-name: kScaleIn;
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}
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/* Stagger delays — add data-delay="N" to offset elements */
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[data-delay="0"] {
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animation-delay: 0s;
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}
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[data-delay="1"] {
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animation-delay: 0.08s;
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}
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[data-delay="2"] {
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animation-delay: 0.18s;
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}
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[data-delay="3"] {
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animation-delay: 0.3s;
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}
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[data-delay="4"] {
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animation-delay: 0.44s;
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}
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[data-delay="5"] {
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animation-delay: 0.6s;
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}
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[data-delay="6"] {
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animation-delay: 0.78s;
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}
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[data-delay="7"] {
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animation-delay: 0.96s;
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}
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@keyframes kFadeUp {
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from {
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opacity: 0;
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transform: translateY(28px);
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}
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to {
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opacity: 1;
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transform: none;
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}
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}
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@keyframes kFadeIn {
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from {
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opacity: 0;
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}
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to {
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opacity: 1;
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}
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}
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@keyframes kRevealRight {
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from {
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clip-path: inset(0 100% 0 0);
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opacity: 1;
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}
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to {
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clip-path: inset(0 0% 0 0);
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opacity: 1;
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}
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}
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@keyframes kRevealLeft {
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from {
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clip-path: inset(0 0 0 100%);
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opacity: 1;
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}
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to {
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clip-path: inset(0 0 0 0%);
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opacity: 1;
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}
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}
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@keyframes kScaleIn {
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from {
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opacity: 0;
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transform: scale(0.94);
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}
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to {
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opacity: 1;
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transform: none;
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}
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}
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/* ── Navigation dots ──────────────────────────────────────────────── */
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#nav-dots {
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position: fixed;
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bottom: 24px;
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left: 50%;
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transform: translateX(-50%);
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display: flex;
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gap: 7px;
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z-index: 100;
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}
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.nav-dot {
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width: 5px;
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height: 5px;
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border-radius: 50%;
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border: none;
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/* Default: semi-transparent near-black, readable on cream bg */
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background: rgba(26, 26, 22, 0.3);
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cursor: pointer;
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transition:
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background 0.3s,
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transform 0.3s;
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padding: 0;
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}
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.nav-dot.is-active {
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background: rgba(26, 26, 22, 0.8);
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transform: scale(1.4);
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}
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/* Slide counter — bottom-right, barely-there */
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#slide-counter {
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position: fixed;
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bottom: 20px;
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right: 28px;
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font-family: var(--f-mono);
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font-size: 10px;
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letter-spacing: 0.12em;
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color: rgba(26, 26, 22, 0.28);
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z-index: 100;
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user-select: none;
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}
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/* ╔══════════════════════════════════════════════════════════════════════╗
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║ ZONE C · TYPOGRAPHY (Ivory Ledger: ultra-light weights, generous spacing) ║
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╚══════════════════════════════════════════════════════════════════════╝ */
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/* Display: hero headline, weight 200 — maximum airiness */
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.display {
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font-family: var(--f-display);
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font-size: var(--sz-display);
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font-weight: 200;
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line-height: 0.96;
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letter-spacing: -0.02em;
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}
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.h1 {
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font-family: var(--f-heading);
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font-size: var(--sz-h1);
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font-weight: 200;
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line-height: 1.1;
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letter-spacing: -0.01em;
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}
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.h2 {
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font-family: var(--f-heading);
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font-size: var(--sz-h2);
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font-weight: 300;
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line-height: 1.2;
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}
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.h3 {
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font-family: var(--f-heading);
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font-size: var(--sz-h3);
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font-weight: 400;
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line-height: 1.3;
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}
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.lead {
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font-family: var(--f-body);
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font-size: var(--sz-lead);
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font-weight: 300;
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line-height: 1.65;
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}
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.body {
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font-family: var(--f-body);
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font-size: var(--sz-body);
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font-weight: 300;
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line-height: 1.7;
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}
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.caption {
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font-family: var(--f-body);
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font-size: var(--sz-caption);
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font-weight: 300;
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line-height: 1.55;
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}
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/* Labels: the one exception — tracked mono uppercase for structural chrome */
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.label {
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font-family: var(--f-mono);
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font-size: var(--sz-label);
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font-weight: 400;
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letter-spacing: 0.12em;
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text-transform: uppercase;
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}
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/* Serif: Lora — used for insight card titles and quote text */
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.serif {
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font-family: var(--f-serif);
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}
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/* Contextual color helpers */
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.dark .muted {
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color: var(--c-fg-2);
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}
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.light .muted {
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color: var(--c-fg-light-2);
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}
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.cream .muted {
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color: var(--c-fg-light-2);
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}
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/* Accent: monochrome ink for small emphasis marks */
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.accent {
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color: var(--c-accent);
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}
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/* ╔══════════════════════════════════════════════════════════════════════╗
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║ ZONE D · CHROME + SIDEBAR ║
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║ ║
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║ Standard header/footer on light slides. ║
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║ Sidebar: the Ivory Ledger signature — a thin vertical line in the left ║
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║ gutter with rotated mono labels reading bottom-to-top. ║
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╚══════════════════════════════════════════════════════════════════════╝ */
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/* Chrome header and footer: thin rule + label on each side */
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.slide-chrome,
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.slide-foot {
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display: flex;
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justify-content: space-between;
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align-items: center;
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}
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.slide-chrome {
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padding-bottom: var(--gap-sm);
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border-bottom: 1px solid var(--c-border);
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margin-bottom: var(--gap-md);
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}
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.slide-foot {
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padding-top: var(--gap-sm);
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border-top: 1px solid var(--c-border);
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margin-top: var(--gap-md);
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}
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/* Light and cream slides: warm tan border instead of dark */
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.light .slide-chrome,
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.light .slide-foot,
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.cream .slide-chrome,
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.cream .slide-foot {
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border-color: var(--c-border-light);
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}
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/* These slide types suppress chrome/foot entirely */
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.slide--cover .slide-chrome,
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||
.slide--cover .slide-foot,
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.slide--chapter .slide-chrome,
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.slide--chapter .slide-foot,
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||
.slide--quote .slide-chrome,
|
||
.slide--quote .slide-foot,
|
||
.slide--end .slide-chrome,
|
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.slide--end .slide-foot {
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display: none;
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}
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/*
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* ── Vertical Sidebar ─────────────────────────────────────────────────
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*
|
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* The sidebar occupies the left gutter (the 3.5vw added to pad-x above).
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* It draws a single 1px vertical line with rotated mono labels along it.
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||
* Labels read upward (writing-mode: vertical-rl + rotate(180deg)).
|
||
*
|
||
* How to use:
|
||
* <div class="slide-sidebar" data-anim="fade-in" data-delay="0">
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* <span class="sidebar-label">Section Name</span>
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* <span class="sidebar-label">[Month, Year]</span>
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* </div>
|
||
*
|
||
* Two labels is the sweet spot. Three is the maximum.
|
||
*/
|
||
/* Disabled: the rotated mono sidebar (vertical text in the left
|
||
gutter) was added as a chapter-tab decoration but reads as
|
||
visual noise. Hidden across the deck. */
|
||
.slide-sidebar {
|
||
display: none !important;
|
||
}
|
||
|
||
.slide-sidebar:not(.deck-no-such-thing) {
|
||
position: absolute;
|
||
/* Positioned in the left gutter, between outer padding and content */
|
||
left: var(--pad-x);
|
||
top: var(--pad-y);
|
||
bottom: var(--pad-y);
|
||
width: 3vw;
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: space-between;
|
||
align-items: flex-start;
|
||
}
|
||
/* The thin vertical spine of the sidebar */
|
||
.slide-sidebar::before {
|
||
content: "";
|
||
position: absolute;
|
||
left: 0;
|
||
top: 0;
|
||
bottom: 0;
|
||
width: 1px;
|
||
background: var(--c-border-light);
|
||
}
|
||
.dark .slide-sidebar::before {
|
||
background: var(--c-border);
|
||
}
|
||
/* Individual rotated label — reads bottom-to-top along the line */
|
||
.sidebar-label {
|
||
font-family: var(--f-mono);
|
||
font-size: 0.65vw;
|
||
letter-spacing: 0.18em;
|
||
text-transform: uppercase;
|
||
color: var(--c-fg-light-3);
|
||
writing-mode: vertical-rl;
|
||
transform: rotate(180deg);
|
||
white-space: nowrap;
|
||
/* Small gap between the spine and the text */
|
||
padding-left: 0.8vw;
|
||
}
|
||
.dark .sidebar-label {
|
||
color: var(--c-fg-3);
|
||
}
|
||
|
||
/* ╔══════════════════════════════════════════════════════════════════════╗
|
||
║ ZONE E · LAYOUT PATTERNS ║
|
||
║ ║
|
||
║ 12 slide types. Only use the class names defined below. ║
|
||
╚══════════════════════════════════════════════════════════════════════╝ */
|
||
|
||
/* ── 1. COVER ─────────────────────────────────────────────────────── */
|
||
/* Opening slide: light cream bg, bottom-anchored content, no chrome */
|
||
.slide--cover {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: flex-end;
|
||
}
|
||
.cover-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
flex: 1;
|
||
justify-content: flex-end;
|
||
gap: var(--gap-md);
|
||
}
|
||
/* Bottom meta bar: thin rule above, author left, version right */
|
||
.cover-meta {
|
||
display: flex;
|
||
justify-content: space-between;
|
||
align-items: flex-end;
|
||
margin-top: var(--gap-lg);
|
||
padding-top: var(--gap-sm);
|
||
border-top: 1px solid var(--c-border-light);
|
||
}
|
||
|
||
/* ── 2. CHAPTER ───────────────────────────────────────────────────── */
|
||
/* Dark section-break slide: chapter number + rule + headline */
|
||
.slide--chapter {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
}
|
||
/* Chapter number in tracked mono — colored accent */
|
||
.chapter-num {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
letter-spacing: 0.2em;
|
||
text-transform: uppercase;
|
||
color: var(--c-accent);
|
||
margin-bottom: var(--gap-md);
|
||
}
|
||
/* Thin horizontal rule — monochrome accent, matches chapter-num color */
|
||
.chapter-rule {
|
||
width: 36px;
|
||
height: 1px;
|
||
background: var(--c-accent);
|
||
margin-bottom: var(--gap-md);
|
||
}
|
||
|
||
/* ── 3. STATEMENT ─────────────────────────────────────────────────── */
|
||
/* Large claim slide: sidebar + headline + optional supporting content */
|
||
.slide--statement .statement-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
gap: var(--gap-md);
|
||
}
|
||
|
||
/* ── 4. SPLIT ─────────────────────────────────────────────────────── */
|
||
/* Two-column: text left, image right */
|
||
.slide--split .slide-body {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
gap: calc(var(--pad-x) * 0.7);
|
||
align-items: center;
|
||
}
|
||
.split-text {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
}
|
||
.split-image {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-sm);
|
||
}
|
||
/* Always specify explicit height in vh — never auto or aspect-ratio */
|
||
.split-image img,
|
||
.img-placeholder {
|
||
width: 100%;
|
||
height: 55vh;
|
||
}
|
||
.split-image img {
|
||
object-fit: cover;
|
||
display: block;
|
||
}
|
||
.img-placeholder {
|
||
border: 1px solid var(--c-border-light);
|
||
background: var(--c-bg-light-alt);
|
||
color: var(--c-fg-light-2);
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
font-weight: 400;
|
||
}
|
||
|
||
/* ── 5. STATS ─────────────────────────────────────────────────────── */
|
||
/* Three large numeric stats with rule-top, label, and source note */
|
||
.slide--stats .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
gap: var(--gap-lg);
|
||
}
|
||
.stats-grid {
|
||
display: grid;
|
||
grid-template-columns: repeat(3, 1fr);
|
||
gap: 0;
|
||
}
|
||
.stat-card {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-sm);
|
||
padding: var(--gap-md) var(--gap-md) var(--gap-md) 0;
|
||
border-top: 1px solid var(--c-border-light);
|
||
}
|
||
/* The big number: weight 200, maximum lightness */
|
||
.stat-value {
|
||
font-family: var(--f-display);
|
||
font-size: 5.5vw;
|
||
font-weight: 200;
|
||
line-height: 1;
|
||
color: var(--c-fg-light);
|
||
letter-spacing: -0.03em;
|
||
}
|
||
.stat-label {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
line-height: 1.5;
|
||
font-weight: 300;
|
||
color: var(--c-fg-light);
|
||
}
|
||
/* Source attribution in small mono */
|
||
.stat-note {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-caption);
|
||
letter-spacing: 0.05em;
|
||
color: var(--c-fg-light-3);
|
||
}
|
||
|
||
/* ── 6. QUOTE ─────────────────────────────────────────────────────── */
|
||
/* Dark slide: large Lora italic quote, no quote mark decoration */
|
||
.slide--quote {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
/* Override standard padding for full bleed feel */
|
||
padding: calc(var(--pad-y) * 1.3) calc(var(--pad-x) * 1.2)
|
||
calc(var(--pad-y) * 1.3) calc(var(--pad-x) + 3.5vw + 1.2vw);
|
||
}
|
||
/* The quote itself: Lora italic, large, no decoration */
|
||
.quote-text {
|
||
font-family: var(--f-serif);
|
||
font-size: 3.2vw;
|
||
font-weight: 400;
|
||
line-height: 1.35;
|
||
letter-spacing: 0;
|
||
max-width: 75%;
|
||
margin-bottom: var(--gap-lg);
|
||
font-style: italic;
|
||
color: var(--c-fg);
|
||
}
|
||
/* Attribution: two lines of small mono text */
|
||
.quote-attr {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: 0.4vh;
|
||
}
|
||
|
||
/* ── 7. LIST ──────────────────────────────────────────────────────── */
|
||
/* Left: label + heading + context. Right: bullet list with dash markers */
|
||
.slide--list .slide-body {
|
||
display: grid;
|
||
grid-template-columns: 2fr 3fr;
|
||
gap: calc(var(--pad-x) * 0.8);
|
||
align-items: center;
|
||
}
|
||
.list-head {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
padding-top: var(--gap-sm);
|
||
}
|
||
.bullet-list {
|
||
list-style: none;
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
}
|
||
.bullet-list li {
|
||
display: grid;
|
||
grid-template-columns: 1.2em 1fr;
|
||
gap: 0.5em;
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-lead);
|
||
font-weight: 300;
|
||
line-height: 1.5;
|
||
}
|
||
/* Ivory Ledger bullet: em dash in muted tan — never a heavy accent dot */
|
||
.bullet-list li::before {
|
||
content: "—";
|
||
color: var(--c-fg-light-3);
|
||
font-family: var(--f-mono);
|
||
}
|
||
.light .bullet-list li {
|
||
color: var(--c-fg-light);
|
||
}
|
||
.dark .bullet-list li {
|
||
color: var(--c-fg);
|
||
}
|
||
|
||
/* ── 8. COMPARE ───────────────────────────────────────────────────── */
|
||
/* Two panels divided by a center rule: before left, after right */
|
||
.slide--compare .slide-body {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
height: 100%;
|
||
}
|
||
.compare-panel {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
padding: var(--gap-md) 0;
|
||
}
|
||
.compare-panel.left {
|
||
padding-right: calc(var(--pad-x) * 0.55);
|
||
border-right: 1px solid var(--c-border-light);
|
||
}
|
||
.compare-panel.right {
|
||
padding-left: calc(var(--pad-x) * 0.55);
|
||
}
|
||
.compare-label {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
letter-spacing: 0.16em;
|
||
text-transform: uppercase;
|
||
padding-bottom: var(--gap-sm);
|
||
border-bottom: 1px solid var(--c-border-light);
|
||
color: var(--c-fg-light-3);
|
||
}
|
||
/* "After" label: monochrome accent treatment */
|
||
.compare-label.after {
|
||
color: var(--c-accent);
|
||
border-color: var(--c-accent);
|
||
}
|
||
|
||
/* ── 9. END ───────────────────────────────────────────────────────── */
|
||
/* Closing slide: cream bg, centered vertically, simple */
|
||
.slide--end {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
gap: var(--gap-md);
|
||
}
|
||
|
||
/* ── 10. INSIGHTS ─────────────────────────────────────────────────── */
|
||
/*
|
||
* The signature "insight cards" pattern: cream background with 3 tall
|
||
* rounded-rectangle cards in quiet cream tones. Each card has a
|
||
* large Lora serif italic title and body text below.
|
||
*/
|
||
.slide--insights {
|
||
background: var(--c-bg-cream);
|
||
color: var(--c-fg-light);
|
||
grid-template-rows: auto 1fr auto;
|
||
}
|
||
/* The three-card grid — equal columns, stretching to fill the middle row */
|
||
.insights-grid {
|
||
display: grid;
|
||
grid-template-columns: repeat(3, 1fr);
|
||
gap: 2vw;
|
||
align-items: stretch;
|
||
}
|
||
.insight-card {
|
||
border-radius: 16px;
|
||
padding: 3vh 2.5vw;
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: 1.5vh;
|
||
}
|
||
/* The three card surfaces: all monochrome cream tones */
|
||
.insight-card:nth-child(1) {
|
||
background: var(--c-card-a);
|
||
}
|
||
.insight-card:nth-child(2) {
|
||
background: var(--c-card-b);
|
||
}
|
||
.insight-card:nth-child(3) {
|
||
background: var(--c-card-c);
|
||
}
|
||
/* Large serif italic title: the visual anchor of each card */
|
||
.insight-title {
|
||
font-family: var(--f-serif);
|
||
font-size: 2.8vw;
|
||
font-weight: 400;
|
||
line-height: 1.15;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.insight-title em {
|
||
font-style: italic;
|
||
}
|
||
/* Smaller serif subtitle under the title */
|
||
.insight-subtitle {
|
||
font-family: var(--f-serif);
|
||
font-size: 1.3vw;
|
||
font-weight: 500;
|
||
line-height: 1.3;
|
||
color: var(--c-fg-light);
|
||
}
|
||
/* Body: light sans, pushed to the bottom of the card */
|
||
.insight-body {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
line-height: 1.65;
|
||
font-weight: 300;
|
||
color: rgba(26, 26, 22, 0.75);
|
||
margin-top: auto;
|
||
}
|
||
|
||
/* ── 11. TIMELINE ─────────────────────────────────────────────────── */
|
||
/* Horizontal research timeline: steps connected by a thin rule */
|
||
.slide--timeline {
|
||
background: var(--c-bg-cream);
|
||
color: var(--c-fg-light);
|
||
grid-template-rows: auto auto 1fr auto;
|
||
}
|
||
/* Large headline above the track */
|
||
.timeline-hl {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h2);
|
||
font-weight: 300;
|
||
line-height: 1.2;
|
||
padding-bottom: var(--gap-md);
|
||
border-bottom: 1px solid var(--c-border-light);
|
||
max-width: 70%;
|
||
}
|
||
/* The horizontal track container — equal-width steps side by side */
|
||
.timeline-track {
|
||
display: flex;
|
||
align-items: flex-start;
|
||
gap: 0;
|
||
padding-top: var(--gap-md);
|
||
position: relative;
|
||
min-height: 0;
|
||
}
|
||
/* Each step: flex column with dot, date, label, description */
|
||
.timeline-step {
|
||
flex: 1;
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-sm);
|
||
padding-right: calc(var(--pad-x) * 0.3);
|
||
position: relative;
|
||
}
|
||
/* The horizontal connecting rule behind all steps */
|
||
.timeline-step::before {
|
||
content: "";
|
||
position: absolute;
|
||
top: 0.55em;
|
||
left: 0;
|
||
right: 0;
|
||
height: 1px;
|
||
background: var(--c-border-light);
|
||
z-index: 0;
|
||
}
|
||
/* The dot: monochrome accent, cream border to punch through the rule */
|
||
.timeline-dot {
|
||
width: 8px;
|
||
height: 8px;
|
||
border-radius: 50%;
|
||
background: var(--c-accent);
|
||
border: 2px solid var(--c-bg-cream);
|
||
position: relative;
|
||
z-index: 1;
|
||
margin-bottom: var(--gap-sm);
|
||
flex-shrink: 0;
|
||
}
|
||
.timeline-date {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-caption);
|
||
letter-spacing: 0.1em;
|
||
color: var(--c-fg-light-3);
|
||
}
|
||
.timeline-label {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h3);
|
||
font-weight: 400;
|
||
line-height: 1.25;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.timeline-desc {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
line-height: 1.6;
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
}
|
||
|
||
/* ── 12. DENSE ────────────────────────────────────────────────────── */
|
||
/* Research analysis: large headline above two-column text body */
|
||
.slide--dense {
|
||
grid-template-rows: auto auto 1fr auto;
|
||
}
|
||
.dense-hl {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h2);
|
||
font-weight: 300;
|
||
line-height: 1.2;
|
||
padding-bottom: var(--gap-md);
|
||
border-bottom: 1px solid var(--c-border-light);
|
||
max-width: 88%;
|
||
}
|
||
.dense-cols {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
gap: calc(var(--pad-x) * 0.5);
|
||
padding-top: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
/* Section heading within each column: tracked mono uppercase */
|
||
.dense-col h4 {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
letter-spacing: 0.16em;
|
||
text-transform: uppercase;
|
||
color: var(--c-fg-light-3);
|
||
margin-bottom: var(--gap-sm);
|
||
padding-bottom: var(--gap-sm);
|
||
border-bottom: 1px solid var(--c-border-light);
|
||
}
|
||
.dense-col p {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
line-height: 1.75;
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
margin-bottom: 1.4vh;
|
||
}
|
||
.dense-col p:last-child {
|
||
margin-bottom: 0;
|
||
}
|
||
|
||
/* ╔══════════════════════════════════════════════════════════════════════╗
|
||
║ ZONE F · COMPONENTS ║
|
||
╚══════════════════════════════════════════════════════════════════════╝ */
|
||
|
||
/* Thin accent rule — 36px default, full-width with .full */
|
||
.rule {
|
||
width: 36px;
|
||
height: 1px;
|
||
background: var(--c-border-light);
|
||
}
|
||
.rule.dark-rule {
|
||
background: var(--c-accent);
|
||
}
|
||
.rule.full {
|
||
width: 100%;
|
||
background: var(--c-border-light);
|
||
}
|
||
|
||
/* Eyebrow kicker label: mono uppercase, muted */
|
||
.kicker {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
letter-spacing: 0.14em;
|
||
text-transform: uppercase;
|
||
color: var(--c-fg-light-3);
|
||
}
|
||
.dark .kicker {
|
||
color: var(--c-fg-3);
|
||
}
|
||
|
||
/* Bordered inline tag: used for version numbers, status labels */
|
||
.tag {
|
||
display: inline-block;
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
letter-spacing: 0.12em;
|
||
text-transform: uppercase;
|
||
color: var(--c-fg-light);
|
||
border: 1px solid var(--c-border-light);
|
||
padding: 0.3em 0.8em;
|
||
line-height: 1;
|
||
}
|
||
.dark .tag {
|
||
color: var(--c-fg-2);
|
||
border-color: var(--c-border);
|
||
}
|
||
|
||
/* Image caption: barely-there mono text below photos */
|
||
.img-caption {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-caption);
|
||
letter-spacing: 0.04em;
|
||
opacity: 0.45;
|
||
margin-top: 0.8vh;
|
||
}
|
||
/* ── CHART ─────────────────────────────────────────────────────────── */
|
||
.slide--chart .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.chart-header {
|
||
display: flex;
|
||
justify-content: space-between;
|
||
align-items: baseline;
|
||
flex-shrink: 0;
|
||
}
|
||
.chart-wrapper {
|
||
flex: 1;
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: flex-end;
|
||
min-height: 0;
|
||
}
|
||
.bar-track {
|
||
height: 28vh;
|
||
display: flex;
|
||
align-items: flex-end;
|
||
gap: 4vw;
|
||
border-left: 1px solid var(--c-border-light);
|
||
padding-left: 0.5vw;
|
||
}
|
||
.bar-col {
|
||
flex: 1;
|
||
display: flex;
|
||
flex-direction: column;
|
||
align-items: flex-start;
|
||
justify-content: flex-end;
|
||
gap: 1vh;
|
||
height: 100%;
|
||
}
|
||
.bar-fill {
|
||
width: 100%;
|
||
background: var(--c-fg-light-3);
|
||
opacity: 0.5;
|
||
}
|
||
.bar-fill.accent {
|
||
background: var(--c-accent);
|
||
opacity: 1;
|
||
}
|
||
.bar-x-label {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-caption);
|
||
font-weight: 300;
|
||
letter-spacing: 0.1em;
|
||
color: var(--c-fg-light-3);
|
||
white-space: nowrap;
|
||
text-transform: uppercase;
|
||
}
|
||
.bar-val {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
}
|
||
.bar-val.hi {
|
||
color: var(--c-accent);
|
||
font-weight: 500;
|
||
}
|
||
.chart-baseline {
|
||
height: 1px;
|
||
background: var(--c-border-light);
|
||
flex-shrink: 0;
|
||
}
|
||
.chart-source {
|
||
flex-shrink: 0;
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-caption);
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-3);
|
||
letter-spacing: 0.06em;
|
||
margin-top: var(--gap-sm);
|
||
}
|
||
|
||
/* ── DIAGRAM ────────────────────────────────────────────────────────── */
|
||
.slide--diagram .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
gap: var(--gap-lg);
|
||
min-height: 0;
|
||
}
|
||
.flow {
|
||
display: flex;
|
||
align-items: flex-start;
|
||
gap: 0;
|
||
}
|
||
.flow-step {
|
||
flex: 1;
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-sm);
|
||
padding-right: calc(var(--pad-x) * 0.4);
|
||
padding-top: var(--gap-md);
|
||
border-top: 1px solid var(--c-border-light);
|
||
}
|
||
.flow-num {
|
||
font-family: var(--f-display);
|
||
font-size: 3.5vw;
|
||
font-weight: 200;
|
||
line-height: 1;
|
||
color: var(--c-fg-light-3);
|
||
letter-spacing: -0.02em;
|
||
}
|
||
.flow-title {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h3);
|
||
font-weight: 400;
|
||
line-height: 1.2;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.flow-desc {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
line-height: 1.68;
|
||
}
|
||
/* Ivory Ledger diagram uses no arrows — whitespace between steps implies flow */
|
||
|
||
/* ── PIE / DONUT CHART ──────────────────────────────────────────────── */
|
||
.slide--pie .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.pie-row {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
gap: calc(var(--pad-x) * 0.7);
|
||
align-items: center;
|
||
flex: 1;
|
||
min-height: 0;
|
||
}
|
||
.pie-donut {
|
||
width: min(26vw, 42vh);
|
||
height: min(26vw, 42vh);
|
||
border-radius: 50%;
|
||
position: relative;
|
||
flex-shrink: 0;
|
||
justify-self: center;
|
||
}
|
||
.pie-donut::after {
|
||
content: "";
|
||
position: absolute;
|
||
inset: 22%;
|
||
border-radius: 50%;
|
||
background: var(--c-bg-light);
|
||
}
|
||
.pie-legend {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
}
|
||
.pie-item {
|
||
display: grid;
|
||
grid-template-columns: 0.8em 1fr auto;
|
||
gap: 1em;
|
||
align-items: center;
|
||
}
|
||
.pie-swatch {
|
||
width: 0.8em;
|
||
height: 0.8em;
|
||
border-radius: 2px;
|
||
flex-shrink: 0;
|
||
}
|
||
.pie-item-label {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-lead);
|
||
font-weight: 300;
|
||
line-height: 1.4;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.pie-item-val {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-body);
|
||
font-weight: 400;
|
||
letter-spacing: 0.08em;
|
||
color: var(--c-accent);
|
||
}
|
||
.pie-total {
|
||
margin-top: var(--gap-sm);
|
||
padding-top: var(--gap-sm);
|
||
border-top: 1px solid var(--c-border-light);
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
letter-spacing: 0.1em;
|
||
color: var(--c-fg-light-3);
|
||
}
|
||
|
||
/* ── PYRAMID ─────────────────────────────────────────────────────────── */
|
||
.slide--pyramid .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
justify-content: center;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.pyramid {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: 3px;
|
||
align-items: center;
|
||
}
|
||
.pyr-level {
|
||
display: flex;
|
||
justify-content: space-between;
|
||
align-items: center;
|
||
padding: 1.3vh 2.5vw;
|
||
border-left: 2px solid var(--c-border-light);
|
||
transition: width 0.3s;
|
||
}
|
||
.pyr-level:nth-child(1) {
|
||
background: color-mix(in srgb, var(--c-accent) 55%, var(--c-bg-light));
|
||
width: 36%;
|
||
}
|
||
.pyr-level:nth-child(2) {
|
||
background: color-mix(in srgb, var(--c-accent) 35%, var(--c-bg-light));
|
||
width: 52%;
|
||
}
|
||
.pyr-level:nth-child(3) {
|
||
background: color-mix(in srgb, var(--c-accent) 20%, var(--c-bg-light));
|
||
width: 68%;
|
||
}
|
||
.pyr-level:nth-child(4) {
|
||
background: color-mix(in srgb, var(--c-accent) 10%, var(--c-bg-light));
|
||
width: 84%;
|
||
}
|
||
.pyr-level:nth-child(5) {
|
||
background: color-mix(in srgb, var(--c-accent) 4%, var(--c-bg-light));
|
||
width: 100%;
|
||
}
|
||
.pyr-name {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h3);
|
||
font-weight: 300;
|
||
line-height: 1.2;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.pyr-desc {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
text-align: right;
|
||
max-width: 55%;
|
||
line-height: 1.4;
|
||
}
|
||
|
||
/* ── VERTICAL TIMELINE ───────────────────────────────────────────────── */
|
||
.slide--vtimeline {
|
||
grid-template-rows: auto auto 1fr auto;
|
||
}
|
||
.vt-hl {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h2);
|
||
font-weight: 200;
|
||
padding-bottom: var(--gap-md);
|
||
border-bottom: 1px solid var(--c-border-light);
|
||
}
|
||
.vtimeline {
|
||
display: grid;
|
||
grid-template-columns: 8em 1px 1fr;
|
||
gap: 0;
|
||
min-height: 0;
|
||
padding-top: var(--gap-md);
|
||
}
|
||
.vt-date {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-caption);
|
||
font-weight: 300;
|
||
letter-spacing: 0.08em;
|
||
color: var(--c-fg-light-3);
|
||
text-align: right;
|
||
padding: 0 1.5vw 3.5vh 0;
|
||
line-height: 1.4;
|
||
}
|
||
.vt-spine {
|
||
background: var(--c-border-light);
|
||
position: relative;
|
||
}
|
||
.vt-spine::before {
|
||
content: "";
|
||
position: absolute;
|
||
top: 0.25em;
|
||
left: -4px;
|
||
width: 9px;
|
||
height: 9px;
|
||
border-radius: 50%;
|
||
background: var(--c-accent);
|
||
}
|
||
.vt-content {
|
||
padding: 0 0 3.5vh 1.5vw;
|
||
}
|
||
.vt-title {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h3);
|
||
font-weight: 400;
|
||
margin-bottom: 0.6vh;
|
||
line-height: 1.25;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.vt-body {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
line-height: 1.68;
|
||
}
|
||
|
||
/* ── CYCLE PROCESS ───────────────────────────────────────────────────── */
|
||
.slide--cycle .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.cycle-grid {
|
||
display: grid;
|
||
grid-template-columns: 1fr 3em 1fr;
|
||
grid-template-rows: 1fr 3em 1fr;
|
||
gap: var(--gap-sm);
|
||
flex: 1;
|
||
min-height: 0;
|
||
align-items: center;
|
||
}
|
||
.cycle-step {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-sm);
|
||
padding: var(--gap-md);
|
||
border-top: 1px solid var(--c-border-light);
|
||
}
|
||
.cycle-num {
|
||
font-family: var(--f-display);
|
||
font-size: 3vw;
|
||
font-weight: 200;
|
||
color: var(--c-fg-light-3);
|
||
line-height: 1;
|
||
letter-spacing: -0.02em;
|
||
}
|
||
.cycle-title {
|
||
font-family: var(--f-heading);
|
||
font-size: var(--sz-h3);
|
||
font-weight: 400;
|
||
line-height: 1.2;
|
||
color: var(--c-fg-light);
|
||
}
|
||
.cycle-desc {
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
font-weight: 300;
|
||
color: var(--c-fg-light-2);
|
||
line-height: 1.65;
|
||
}
|
||
.cycle-arrow {
|
||
color: var(--c-fg-light-3);
|
||
font-size: 1.6vw;
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
}
|
||
|
||
/* ── PIE / DONUT CHART (v2 — legend variant) ───────────────────── */
|
||
/* Used by slide--pie v2: donut on left, legend items on right */
|
||
.slide--pie .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.pie-row {
|
||
display: grid;
|
||
grid-template-columns: 1fr 1fr;
|
||
gap: var(--gap-lg);
|
||
align-items: center;
|
||
flex: 1;
|
||
min-height: 0;
|
||
}
|
||
.pie-donut {
|
||
width: min(26vw, 40vh);
|
||
height: min(26vw, 40vh);
|
||
border-radius: 50%;
|
||
position: relative;
|
||
margin: 0 auto;
|
||
}
|
||
.pie-donut::after {
|
||
content: "";
|
||
position: absolute;
|
||
inset: 22%;
|
||
border-radius: 50%;
|
||
background: var(--c-bg-light);
|
||
}
|
||
.pie-legend {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-sm);
|
||
}
|
||
.pie-legend-item {
|
||
display: flex;
|
||
align-items: center;
|
||
gap: 1.2vw;
|
||
font-size: var(--sz-body);
|
||
color: var(--c-fg-light);
|
||
}
|
||
.pie-legend-dot {
|
||
width: 1vw;
|
||
height: 1vw;
|
||
border-radius: 50%;
|
||
flex-shrink: 0;
|
||
}
|
||
|
||
/* ── PYRAMID (v2 — centered stack variant) ─────────────────────── */
|
||
/* Used by slide--pyramid v2: centered levels, solid fills */
|
||
.slide--pyramid .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.pyr-wrap {
|
||
display: flex;
|
||
flex-direction: column;
|
||
align-items: center;
|
||
gap: 0.6vh;
|
||
flex: 1;
|
||
justify-content: center;
|
||
}
|
||
.pyr-level {
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
padding: 1.4vh 2vw;
|
||
border-radius: 2px;
|
||
font-family: var(--f-body);
|
||
font-size: var(--sz-body);
|
||
font-weight: 500;
|
||
color: var(--c-fg-light);
|
||
text-align: center;
|
||
transition: width 0.4s ease;
|
||
}
|
||
.pyr-level:nth-child(1) {
|
||
background: color-mix(in srgb, var(--c-accent) 90%, transparent);
|
||
color: var(--c-bg-light);
|
||
width: 30%;
|
||
}
|
||
.pyr-level:nth-child(2) {
|
||
background: color-mix(in srgb, var(--c-accent) 68%, transparent);
|
||
color: var(--c-bg-light);
|
||
width: 48%;
|
||
}
|
||
.pyr-level:nth-child(3) {
|
||
background: color-mix(in srgb, var(--c-accent) 46%, transparent);
|
||
width: 66%;
|
||
}
|
||
.pyr-level:nth-child(4) {
|
||
background: color-mix(in srgb, var(--c-accent) 28%, transparent);
|
||
width: 83%;
|
||
}
|
||
.pyr-level:nth-child(5) {
|
||
background: color-mix(in srgb, var(--c-accent) 14%, transparent);
|
||
width: 100%;
|
||
}
|
||
|
||
/* ── VERTICAL TIMELINE (v2 — grid spine variant) ───────────────── */
|
||
/* Used by slide--vtimeline v2: date | spine | content grid layout */
|
||
.slide--vtimeline .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.vtimeline {
|
||
display: grid;
|
||
grid-template-columns: 8em 1px 1fr;
|
||
gap: 0 0;
|
||
flex: 1;
|
||
min-height: 0;
|
||
overflow: hidden;
|
||
}
|
||
.vt-item {
|
||
display: contents;
|
||
}
|
||
.vt-date {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
color: var(--c-accent);
|
||
padding: 0.4vh 1.5vw 2.5vh 0;
|
||
text-align: right;
|
||
line-height: 1.3;
|
||
}
|
||
.vt-spine {
|
||
background: color-mix(in srgb, var(--c-accent) 30%, transparent);
|
||
position: relative;
|
||
margin: 0 auto;
|
||
}
|
||
.vt-spine::before {
|
||
content: "";
|
||
position: absolute;
|
||
top: 0.3em;
|
||
left: 50%;
|
||
transform: translateX(-50%);
|
||
width: 10px;
|
||
height: 10px;
|
||
border-radius: 50%;
|
||
background: var(--c-accent);
|
||
}
|
||
.vt-content {
|
||
padding: 0 0 2.5vh 1.5vw;
|
||
min-height: 0;
|
||
}
|
||
.vt-content p {
|
||
font-size: var(--sz-body);
|
||
color: var(--c-fg-light);
|
||
margin: 0.3vh 0 0;
|
||
line-height: 1.5;
|
||
}
|
||
|
||
/* ── CYCLE PROCESS (v2 — boxed cell variant) ───────────────────── */
|
||
/* Used by slide--cycle v2: 2×2 grid of bordered cells with center label */
|
||
.slide--cycle .slide-body {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: var(--gap-md);
|
||
min-height: 0;
|
||
}
|
||
.cycle-grid {
|
||
display: grid;
|
||
grid-template-columns: 1fr 3em 1fr;
|
||
grid-template-rows: 1fr 3em 1fr;
|
||
gap: 0;
|
||
flex: 1;
|
||
min-height: 0;
|
||
}
|
||
.cycle-cell {
|
||
display: flex;
|
||
flex-direction: column;
|
||
gap: 0.6vh;
|
||
padding: 1.8vh 2vw;
|
||
background: color-mix(in srgb, var(--c-accent) 8%, transparent);
|
||
border: 1px solid color-mix(in srgb, var(--c-accent) 25%, transparent);
|
||
border-radius: 3px;
|
||
}
|
||
.cycle-num {
|
||
font-family: var(--f-mono);
|
||
font-size: var(--sz-label);
|
||
color: var(--c-accent);
|
||
font-weight: 500;
|
||
}
|
||
.cycle-cell p {
|
||
font-size: var(--sz-body);
|
||
color: var(--c-fg-light);
|
||
margin: 0;
|
||
}
|
||
.cycle-arrow {
|
||
display: flex;
|
||
align-items: center;
|
||
justify-content: center;
|
||
font-size: 1.8vw;
|
||
color: var(--c-accent);
|
||
font-family: var(--f-mono);
|
||
}
|
||
.cycle-center {
|
||
display: block;
|
||
background: transparent;
|
||
border-radius: 0;
|
||
margin: 0;
|
||
}
|
||
</style>
|
||
</head>
|
||
<body>
|
||
<div id="deck">
|
||
<!-- ══════════════════════════════════════════════════════════════════
|
||
SLIDE 01 · COVER (light — cream)
|
||
──────────────────────────────────────────────────────────────────
|
||
Opening slide. Content anchors to the bottom of the slide.
|
||
Top-right mono label: deck title and date.
|
||
Large weight-200 display headline split across two lines.
|
||
Lead sentence in muted warm gray below the headline.
|
||
Bottom meta bar: team and round/version info.
|
||
══════════════════════════════════════════════════════════════════ -->
|
||
<section class="slide slide--cover light">
|
||
<!-- Sidebar: research context above, date below -->
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Research Synthesis</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Top-right deck label: title and date -->
|
||
<div
|
||
style="
|
||
position: absolute;
|
||
top: var(--pad-y);
|
||
right: var(--pad-x);
|
||
text-align: right;
|
||
"
|
||
data-anim="fade-in"
|
||
data-delay="1"
|
||
>
|
||
<span class="label muted"
|
||
>User Research Synthesis / [Month, Year]</span
|
||
>
|
||
</div>
|
||
|
||
<div class="cover-body">
|
||
<!-- Display headline: weight 200, two lines -->
|
||
<h1 class="display" data-anim="fade-up" data-delay="2">
|
||
User Research<br />Synthesis
|
||
</h1>
|
||
|
||
<!-- Thin rule between headline and lead -->
|
||
<div
|
||
class="rule"
|
||
data-anim="reveal-right"
|
||
data-delay="3"
|
||
style="margin: 1.5vh 0"
|
||
></div>
|
||
|
||
<!-- Lead: weight 300, muted, max 55% width -->
|
||
<p
|
||
class="lead muted"
|
||
data-anim="fade-up"
|
||
data-delay="4"
|
||
style="max-width: 55%"
|
||
>
|
||
What we learned from 24 interviews and what it means for the
|
||
product.
|
||
</p>
|
||
</div>
|
||
|
||
<!-- Bottom meta bar: team left, round right -->
|
||
<div class="cover-meta" data-anim="fade-in" data-delay="5">
|
||
<span class="label muted">Research Team · [Month, Year]</span>
|
||
<span class="label muted">Round [N] · Internal</span>
|
||
</div>
|
||
</section>
|
||
<section class="slide slide--chapter dark">
|
||
<!-- Sidebar on dark: adapts automatically via .dark .sidebar-label -->
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Context</span>
|
||
<span class="sidebar-label">Part One</span>
|
||
</div>
|
||
|
||
<!-- Chapter number: small mono, monochrome accent -->
|
||
<div class="chapter-num" data-anim="fade-in" data-delay="1">
|
||
01 · Context
|
||
</div>
|
||
|
||
<!-- Thin accent rule -->
|
||
<div class="chapter-rule" data-anim="reveal-right" data-delay="2"></div>
|
||
|
||
<!-- Chapter headline: weight 200, very large -->
|
||
<h2 class="h1" data-anim="fade-up" data-delay="3">
|
||
Why we went back<br />to users
|
||
</h2>
|
||
|
||
<!-- Short description: muted, capped at 50% width -->
|
||
<p
|
||
class="lead"
|
||
style="
|
||
max-width: 50%;
|
||
margin-top: var(--gap-md);
|
||
color: var(--c-fg-3);
|
||
"
|
||
data-anim="fade-up"
|
||
data-delay="4"
|
||
>
|
||
Three months after launch, retention numbers told us something the
|
||
metrics couldn't.
|
||
</p>
|
||
</section>
|
||
<section class="slide slide--statement light">
|
||
<!-- Sidebar: three contextual labels -->
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
<span class="sidebar-label">Round [N]</span>
|
||
<span class="sidebar-label">Objective</span>
|
||
</div>
|
||
|
||
<!-- Chrome header -->
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Key Finding</span>
|
||
<span class="label muted">03</span>
|
||
</header>
|
||
|
||
<!-- Statement body: centered vertically -->
|
||
<div class="statement-body">
|
||
<!-- Objective label in mono muted at top of content area -->
|
||
<p class="kicker" data-anim="fade-in" data-delay="1">
|
||
Primary objective · Round [N] synthesis
|
||
</p>
|
||
|
||
<!-- The big claim: weight 200, sentence case, max 65% width -->
|
||
<h2
|
||
class="h1"
|
||
data-anim="fade-up"
|
||
data-delay="2"
|
||
style="max-width: 65%"
|
||
>
|
||
Users don't leave because they lose interest. They leave because
|
||
they don't know what to do next.
|
||
</h2>
|
||
|
||
<!-- Thin rule as a visual pause below the headline -->
|
||
<div
|
||
class="rule"
|
||
data-anim="reveal-right"
|
||
data-delay="3"
|
||
style="margin-top: var(--gap-sm)"
|
||
></div>
|
||
</div>
|
||
|
||
<!-- Footer -->
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--split light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">User Behavior</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Chrome header -->
|
||
<header class="slide-chrome">
|
||
<span class="label muted">User Behavior</span>
|
||
<span class="label muted">04</span>
|
||
</header>
|
||
|
||
<!-- Two-column body -->
|
||
<div class="slide-body">
|
||
<!-- Left: text content -->
|
||
<div class="split-text">
|
||
<p class="kicker" data-anim="fade-in" data-delay="1">The Pattern</p>
|
||
<h2 class="h2" data-anim="fade-up" data-delay="2">
|
||
The first 48 hours determine everything
|
||
</h2>
|
||
<p class="lead muted" data-anim="fade-up" data-delay="3">
|
||
Users who complete three core actions in their first two days have
|
||
a 4× higher 90-day retention rate. Most never get there.
|
||
</p>
|
||
<!-- Small bullet list below the lead -->
|
||
<ul
|
||
class="bullet-list"
|
||
style="margin-top: 0"
|
||
data-anim="fade-up"
|
||
data-delay="4"
|
||
>
|
||
<li>Onboarding drop-off peaks at step 3</li>
|
||
<li>"What do I do next?" is the most common exit trigger</li>
|
||
<li>Users who invite a teammate retain at 2× the rate</li>
|
||
</ul>
|
||
</div>
|
||
|
||
<!-- Right: image with caption -->
|
||
<div class="split-image" data-anim="fade-in" data-delay="3">
|
||
<div class="img-placeholder">Image placeholder</div>
|
||
<p class="img-caption">
|
||
Session recording review · [Month of study]
|
||
</p>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- Footer -->
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--stats light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">By the Numbers</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Chrome header -->
|
||
<header class="slide-chrome">
|
||
<span class="label muted">By the Numbers</span>
|
||
<span class="label muted">05</span>
|
||
</header>
|
||
|
||
<!-- Stats body: headline + three-col stat grid -->
|
||
<div class="slide-body">
|
||
<h2 class="h2" data-anim="fade-up" data-delay="1">
|
||
What the data showed
|
||
</h2>
|
||
|
||
<div
|
||
class="stats-grid"
|
||
style="margin-top: var(--gap-lg)"
|
||
data-anim="fade-up"
|
||
data-delay="2"
|
||
>
|
||
<!-- Stat 1: churn rate -->
|
||
<div class="stat-card">
|
||
<div class="stat-value">68%</div>
|
||
<p class="stat-label muted">
|
||
of users churned within 14 days — up from 54% in cohort 2
|
||
</p>
|
||
<p class="stat-note">[Analytics tool] · [Launch month]</p>
|
||
</div>
|
||
|
||
<!-- Stat 2: time to abandonment -->
|
||
<div class="stat-card">
|
||
<div class="stat-value">3.2min</div>
|
||
<p class="stat-label muted">
|
||
Average time before abandonment on the setup flow
|
||
</p>
|
||
<p class="stat-note">Session recordings · n=240</p>
|
||
</div>
|
||
|
||
<!-- Stat 3: retention multiplier -->
|
||
<div class="stat-card">
|
||
<div class="stat-value">4×</div>
|
||
<p class="stat-label muted">
|
||
Higher 90-day retention for users who complete onboarding fully
|
||
</p>
|
||
<p class="stat-note">Cohort analysis</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- Footer -->
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--list light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Recommendations</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Chrome header -->
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Recommendations</span>
|
||
<span class="label muted">06</span>
|
||
</header>
|
||
|
||
<!-- List body: left head + right bullets -->
|
||
<div class="slide-body">
|
||
<div class="list-head">
|
||
<p class="kicker" data-anim="fade-in" data-delay="1">What to fix</p>
|
||
<h2 class="h2" data-anim="fade-up" data-delay="2">
|
||
Five changes, ordered by impact
|
||
</h2>
|
||
<p class="body muted" data-anim="fade-up" data-delay="3">
|
||
We recommend addressing these sequentially — later ones depend on
|
||
the first landing.
|
||
</p>
|
||
</div>
|
||
|
||
<!-- Five bullets: weight-300 lead size, em dash markers -->
|
||
<ul class="bullet-list" data-anim="fade-up" data-delay="3">
|
||
<li>Redesign the setup flow to three steps maximum</li>
|
||
<li>Add a "start here" prompt on day one based on user type</li>
|
||
<li>
|
||
Surface the collaboration invite after first meaningful action
|
||
</li>
|
||
<li>Replace feature tour with outcome demonstration</li>
|
||
<li>
|
||
Build a 7-day email sequence that mirrors in-product progress
|
||
</li>
|
||
</ul>
|
||
</div>
|
||
|
||
<!-- Footer -->
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--compare light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Current vs Proposed</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Chrome header -->
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Current · Proposed</span>
|
||
<span class="label muted">07</span>
|
||
</header>
|
||
|
||
<!-- Two-panel body -->
|
||
<div class="slide-body">
|
||
<!-- Left panel: current state -->
|
||
<div class="compare-panel left" data-anim="fade-up" data-delay="1">
|
||
<div class="compare-label">Current Onboarding</div>
|
||
<h3 class="h3">9-step setup, any order</h3>
|
||
<p class="lead muted">
|
||
Users choose their own path through setup. Most choose wrong.
|
||
</p>
|
||
<ul class="bullet-list" style="font-size: var(--sz-body)">
|
||
<li>Average 3.2 minutes to first value</li>
|
||
<li>Step 6 is where 41% abandon</li>
|
||
<li>No adaptive logic based on user type</li>
|
||
</ul>
|
||
</div>
|
||
|
||
<!-- Right panel: proposed state -->
|
||
<div class="compare-panel right" data-anim="fade-up" data-delay="2">
|
||
<div class="compare-label after">Proposed Flow</div>
|
||
<h3 class="h3">3-step guided path, adaptive</h3>
|
||
<p class="lead muted">
|
||
User type detected at signup. Path adjusts. First value in under
|
||
90 seconds.
|
||
</p>
|
||
<ul class="bullet-list" style="font-size: var(--sz-body)">
|
||
<li>Target: 90 seconds to first value</li>
|
||
<li>Eliminate decision paralysis at step entry</li>
|
||
<li>Inline help triggered at abandonment signals</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- Footer -->
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--quote dark">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Participant Voice</span>
|
||
<span class="sidebar-label">[Month of study]</span>
|
||
</div>
|
||
|
||
<!-- Quote text: Lora italic, large, no decoration -->
|
||
<p class="quote-text" data-anim="fade-up" data-delay="1">
|
||
"I kept opening the app and then closing it again. I didn't know what
|
||
I was supposed to do."
|
||
</p>
|
||
|
||
<!-- Attribution: two lines of small mono -->
|
||
<div class="quote-attr" data-anim="fade-in" data-delay="3">
|
||
<span
|
||
class="label"
|
||
style="color: var(--c-fg-3); letter-spacing: 0.12em"
|
||
>
|
||
Participant 14 · 28 years old, Product Designer
|
||
</span>
|
||
<span
|
||
class="label"
|
||
style="color: var(--c-fg-3); letter-spacing: 0.12em"
|
||
>
|
||
Interview · [Month of study]
|
||
</span>
|
||
</div>
|
||
</section>
|
||
<section class="slide slide--dense light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Analysis</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Chrome header -->
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Analysis</span>
|
||
<span class="label muted">09</span>
|
||
</header>
|
||
|
||
<!-- Dense headline -->
|
||
<h2 class="dense-hl" data-anim="fade-up" data-delay="1">
|
||
Why onboarding problems compound over time
|
||
</h2>
|
||
|
||
<!-- Two-column analysis body -->
|
||
<div class="slide-body">
|
||
<div class="dense-cols" data-anim="fade-up" data-delay="2">
|
||
<!-- Left column: The Activation Trap -->
|
||
<div class="dense-col">
|
||
<h4>The Activation Trap</h4>
|
||
<p>
|
||
Activation is the moment a user experiences the core value of a
|
||
product for the first time. When that moment is delayed or never
|
||
arrives, the user's mental model of the product never fully
|
||
forms. They carry a vague, unresolved impression into every
|
||
subsequent session.
|
||
</p>
|
||
<p>
|
||
Each session that ends without activation reinforces the exit
|
||
pattern. The user doesn't consciously decide to leave — they
|
||
simply stop opening the app because it hasn't yet earned a place
|
||
in their routine. The gap between download and habit is where
|
||
most products lose users permanently.
|
||
</p>
|
||
<p>
|
||
Retention data confirms this: users who hit activation in
|
||
session one have a 3× higher probability of returning in week
|
||
two. The window is narrow. Products that front-load value
|
||
creation outperform those that distribute it across multiple
|
||
sessions.
|
||
</p>
|
||
</div>
|
||
|
||
<!-- Right column: The Network Effect Delay -->
|
||
<div class="dense-col">
|
||
<h4>The Network Effect Delay</h4>
|
||
<p>
|
||
Collaboration products face a compounding problem: the value of
|
||
the product increases with each additional teammate, but users
|
||
must cross the value threshold alone before they think to invite
|
||
anyone. Most never reach the threshold.
|
||
</p>
|
||
<p>
|
||
Our data shows that the median user does not discover the
|
||
invitation flow until session four — by which point 60% have
|
||
already churned. The product's most powerful retention mechanism
|
||
is invisible during the critical first-session window where the
|
||
keep-or-leave decision is made.
|
||
</p>
|
||
<p>
|
||
The solution is not to surface the invite prompt earlier in a
|
||
disruptive way, but to design the single-player experience as an
|
||
explicit bridge to the collaborative one. Every solo action
|
||
should feel like preparation for something that scales.
|
||
</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<!-- Footer -->
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--chart light">
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Retention Analysis</span>
|
||
<span class="label muted">11</span>
|
||
</header>
|
||
<div class="slide-body">
|
||
<div class="chart-header">
|
||
<h2
|
||
class="h2"
|
||
style="font-weight: 200"
|
||
data-anim="fade-up"
|
||
data-delay="0"
|
||
>
|
||
90-day retention by onboarding cohort
|
||
</h2>
|
||
<span class="caption muted" data-anim="fade-in" data-delay="1"
|
||
>% retained · n=480 · [Q1 of study period]</span
|
||
>
|
||
</div>
|
||
<div class="chart-wrapper" data-anim="fade-up" data-delay="2">
|
||
<div class="bar-track">
|
||
<div class="bar-col">
|
||
<span class="bar-val">34%</span>
|
||
<div class="bar-fill" style="height: 10vh"></div>
|
||
<span class="bar-x-label">Cohort 1</span>
|
||
</div>
|
||
<div class="bar-col">
|
||
<span class="bar-val">41%</span>
|
||
<div class="bar-fill" style="height: 13vh"></div>
|
||
<span class="bar-x-label">Cohort 2</span>
|
||
</div>
|
||
<div class="bar-col">
|
||
<span class="bar-val">48%</span>
|
||
<div class="bar-fill" style="height: 16vh"></div>
|
||
<span class="bar-x-label">Cohort 3</span>
|
||
</div>
|
||
<div class="bar-col">
|
||
<span class="bar-val hi">67%</span>
|
||
<div class="bar-fill accent" style="height: 22vh"></div>
|
||
<span class="bar-x-label">Proposed</span>
|
||
</div>
|
||
</div>
|
||
<div class="chart-baseline"></div>
|
||
</div>
|
||
<p class="chart-source" data-anim="fade-in" data-delay="3">
|
||
Source: [Analytics tool] · Cohort analysis · Proposed target based
|
||
on redesigned onboarding flow
|
||
</p>
|
||
</div>
|
||
<footer class="slide-foot">
|
||
<span class="label muted">Research Team · [Month, Year]</span>
|
||
<span class="label muted">11 / 18</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--diagram light">
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Methodology</span>
|
||
<span class="label muted">12</span>
|
||
</header>
|
||
<div class="slide-body">
|
||
<h2
|
||
class="h2"
|
||
style="font-weight: 200"
|
||
data-anim="fade-up"
|
||
data-delay="0"
|
||
>
|
||
How this research was conducted
|
||
</h2>
|
||
<div class="flow" data-anim="fade-up" data-delay="1">
|
||
<div class="flow-step">
|
||
<div class="flow-num">01</div>
|
||
<div class="flow-title">Recruit</div>
|
||
<div class="flow-desc">
|
||
24 participants screened from the active user base. Mix of power
|
||
users, casual users, and churned users within 90 days.
|
||
</div>
|
||
</div>
|
||
<div class="flow-step">
|
||
<div class="flow-num">02</div>
|
||
<div class="flow-title">Interview</div>
|
||
<div class="flow-desc">
|
||
60-minute moderated sessions. Cognitive walkthrough of key
|
||
flows. Think-aloud protocol throughout.
|
||
</div>
|
||
</div>
|
||
<div class="flow-step">
|
||
<div class="flow-num">03</div>
|
||
<div class="flow-title">Analyse</div>
|
||
<div class="flow-desc">
|
||
Affinity mapping across 340 observations. Pattern clustering by
|
||
behaviour type, not stated preference.
|
||
</div>
|
||
</div>
|
||
<div class="flow-step">
|
||
<div class="flow-num">04</div>
|
||
<div class="flow-title">Validate</div>
|
||
<div class="flow-desc">
|
||
Key findings stress-tested against session recordings and
|
||
support ticket data before synthesis.
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<footer class="slide-foot">
|
||
<span class="label muted">Research Team · [Month, Year]</span>
|
||
<span class="label muted">12 / 18</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--pie light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Participants</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Participant Breakdown</span>
|
||
<span class="label muted">13</span>
|
||
</header>
|
||
|
||
<div class="slide-body">
|
||
<h2
|
||
class="h2"
|
||
style="font-weight: 200"
|
||
data-anim="fade-up"
|
||
data-delay="1"
|
||
>
|
||
Who we spoke with
|
||
</h2>
|
||
|
||
<div class="pie-row" data-anim="fade-up" data-delay="2">
|
||
<!-- Donut chart: conic-gradient with 4 segments -->
|
||
<div
|
||
class="pie-donut"
|
||
style="
|
||
background: conic-gradient(
|
||
var(--c-accent) 0% 38%,
|
||
color-mix(in srgb, var(--c-accent) 60%, var(--c-bg-light)) 38%
|
||
63%,
|
||
color-mix(in srgb, var(--c-accent) 34%, var(--c-bg-light)) 63%
|
||
85%,
|
||
var(--c-bg-light-alt) 85% 100%
|
||
);
|
||
"
|
||
></div>
|
||
|
||
<!-- Legend -->
|
||
<div class="pie-legend">
|
||
<div class="pie-item">
|
||
<div class="pie-swatch" style="background: var(--c-accent)"></div>
|
||
<span class="pie-item-label">Power Users</span>
|
||
<span class="pie-item-val">38%</span>
|
||
</div>
|
||
<div class="pie-item">
|
||
<div
|
||
class="pie-swatch"
|
||
style="
|
||
background: color-mix(
|
||
in srgb,
|
||
var(--c-accent) 60%,
|
||
var(--c-bg-light)
|
||
);
|
||
"
|
||
></div>
|
||
<span class="pie-item-label">Casual Users</span>
|
||
<span class="pie-item-val">25%</span>
|
||
</div>
|
||
<div class="pie-item">
|
||
<div
|
||
class="pie-swatch"
|
||
style="
|
||
background: color-mix(
|
||
in srgb,
|
||
var(--c-accent) 34%,
|
||
var(--c-bg-light)
|
||
);
|
||
"
|
||
></div>
|
||
<span class="pie-item-label">Churned Users</span>
|
||
<span class="pie-item-val">22%</span>
|
||
</div>
|
||
<div class="pie-item">
|
||
<div
|
||
class="pie-swatch"
|
||
style="background: var(--c-bg-light-alt)"
|
||
></div>
|
||
<span class="pie-item-label">Prospects</span>
|
||
<span class="pie-item-val">15%</span>
|
||
</div>
|
||
<p class="pie-total">Total participants: [N] · [Study period]</p>
|
||
</div>
|
||
</div>
|
||
|
||
<p class="chart-source" data-anim="fade-in" data-delay="3">
|
||
Source: Recruitment screener · [Study period]
|
||
</p>
|
||
</div>
|
||
|
||
<footer class="slide-foot">
|
||
<span class="label muted">[Research Team] · [Month, Year]</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--vtimeline light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Process</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Process</span>
|
||
<span class="label muted">14</span>
|
||
</header>
|
||
|
||
<h2 class="vt-hl" data-anim="fade-up" data-delay="1">
|
||
From research to recommendation
|
||
</h2>
|
||
|
||
<div class="slide-body">
|
||
<div class="vtimeline" data-anim="fade-up" data-delay="2">
|
||
<!-- Row 1 -->
|
||
<div class="vt-date">[Week 1]</div>
|
||
<div class="vt-spine"></div>
|
||
<div class="vt-content">
|
||
<div class="vt-title">Recruitment</div>
|
||
<p class="vt-body">
|
||
Screened [N]+ applicants, selected [N] participants across user
|
||
segments.
|
||
</p>
|
||
</div>
|
||
<!-- Row 2 -->
|
||
<div class="vt-date">[Week 2–3]</div>
|
||
<div class="vt-spine"></div>
|
||
<div class="vt-content">
|
||
<div class="vt-title">Fieldwork</div>
|
||
<p class="vt-body">
|
||
[N] moderated sessions. Think-aloud protocol. All sessions
|
||
recorded and transcribed.
|
||
</p>
|
||
</div>
|
||
<!-- Row 3 -->
|
||
<div class="vt-date">[Week 4]</div>
|
||
<div class="vt-spine"></div>
|
||
<div class="vt-content">
|
||
<div class="vt-title">Synthesis</div>
|
||
<p class="vt-body">
|
||
Affinity mapping across [N]+ observations. Pattern clustering by
|
||
behaviour type.
|
||
</p>
|
||
</div>
|
||
<!-- Row 4 -->
|
||
<div class="vt-date">[Week 5]</div>
|
||
<div class="vt-spine"></div>
|
||
<div class="vt-content">
|
||
<div class="vt-title">Validation</div>
|
||
<p class="vt-body">
|
||
Findings stress-tested against [analytics tool] data and [N]
|
||
support ticket samples.
|
||
</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<footer class="slide-foot">
|
||
<span class="label muted">[Research Team] · [Month, Year]</span>
|
||
<span class="label muted">14</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--cycle light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Design Process</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Design Process</span>
|
||
<span class="label muted">15</span>
|
||
</header>
|
||
|
||
<div class="slide-body">
|
||
<h2
|
||
class="h2"
|
||
style="font-weight: 200"
|
||
data-anim="fade-up"
|
||
data-delay="1"
|
||
>
|
||
The design thinking cycle
|
||
</h2>
|
||
|
||
<div class="cycle-grid" data-anim="fade-up" data-delay="2">
|
||
<!-- Step 01: top-left -->
|
||
<div class="cycle-step">
|
||
<div class="cycle-num">01</div>
|
||
<div class="cycle-title">Empathise</div>
|
||
<p class="cycle-desc">
|
||
Understand users in their own context. Suspend assumptions.
|
||
Observe before interpreting.
|
||
</p>
|
||
</div>
|
||
<!-- Arrow right: top-center -->
|
||
<div class="cycle-arrow">→</div>
|
||
<!-- Step 02: top-right -->
|
||
<div class="cycle-step">
|
||
<div class="cycle-num">02</div>
|
||
<div class="cycle-title">Define</div>
|
||
<p class="cycle-desc">
|
||
Reframe the problem as a point of view. One sentence. Testable.
|
||
Grounded in observation.
|
||
</p>
|
||
</div>
|
||
<!-- Arrow down-left: mid-left -->
|
||
<div class="cycle-arrow">↓</div>
|
||
<!-- Center spacer: mid-center -->
|
||
<div></div>
|
||
<!-- Arrow down-right: mid-right -->
|
||
<div class="cycle-arrow">↓</div>
|
||
<!-- Step 04: bottom-left -->
|
||
<div class="cycle-step">
|
||
<div class="cycle-num">04</div>
|
||
<div class="cycle-title">Test</div>
|
||
<p class="cycle-desc">
|
||
Put prototypes in front of real users. Capture what they do, not
|
||
what they say.
|
||
</p>
|
||
</div>
|
||
<!-- Arrow left: bottom-center -->
|
||
<div class="cycle-arrow">←</div>
|
||
<!-- Step 03: bottom-right -->
|
||
<div class="cycle-step">
|
||
<div class="cycle-num">03</div>
|
||
<div class="cycle-title">Prototype</div>
|
||
<p class="cycle-desc">
|
||
Build to think, not to ship. The lowest fidelity that answers
|
||
the question.
|
||
</p>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
|
||
<footer class="slide-foot">
|
||
<span class="label muted">[Research Team] · [Month, Year]</span>
|
||
<span class="label muted">15</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--pyramid light" data-slide="17">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Research Framework</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<header class="slide-chrome">
|
||
<span class="label muted">Research Framework</span>
|
||
<span class="label muted">17</span>
|
||
</header>
|
||
|
||
<div class="slide-body">
|
||
<p class="kicker" data-anim="fade-in" data-delay="1">
|
||
Research Framework
|
||
</p>
|
||
|
||
<h2 class="h2" data-anim="fade-up" data-delay="2">
|
||
Analysis Hierarchy
|
||
</h2>
|
||
|
||
<p class="lead muted" data-anim="fade-up" data-delay="3">
|
||
From raw observations to strategic insight
|
||
</p>
|
||
|
||
<!-- Centered pyramid: narrowest at top, widest at bottom -->
|
||
<div class="pyr-wrap" data-anim="fade-up" data-delay="4">
|
||
<div class="pyr-level">Strategic Insight</div>
|
||
<div class="pyr-level">Behavioral Patterns</div>
|
||
<div class="pyr-level">Synthesized Themes</div>
|
||
<div class="pyr-level">Coded Observations</div>
|
||
<div class="pyr-level">Raw Field Notes</div>
|
||
</div>
|
||
</div>
|
||
|
||
<footer class="slide-foot">
|
||
<span class="label muted">User Research Synthesis</span>
|
||
<span class="label muted">Research Team</span>
|
||
</footer>
|
||
</section>
|
||
<section class="slide slide--end light">
|
||
<div class="slide-sidebar" data-anim="fade-in" data-delay="0">
|
||
<span class="sidebar-label">Research Team</span>
|
||
<span class="sidebar-label">[Month, Year]</span>
|
||
</div>
|
||
|
||
<!-- Kicker: team attribution in muted mono -->
|
||
<p class="kicker" data-anim="fade-in" data-delay="1">Research Team</p>
|
||
|
||
<!-- Thin rule -->
|
||
<div
|
||
class="rule"
|
||
data-anim="reveal-right"
|
||
data-delay="2"
|
||
style="margin: var(--gap-sm) 0"
|
||
></div>
|
||
|
||
<!-- Closing headline: weight 200, max 55% width -->
|
||
<h2
|
||
class="h1"
|
||
data-anim="fade-up"
|
||
data-delay="3"
|
||
style="max-width: 55%"
|
||
>
|
||
Questions, feedback, and next steps
|
||
</h2>
|
||
|
||
<!-- Contact lead: muted, links styled as plain text -->
|
||
<p
|
||
class="lead muted"
|
||
data-anim="fade-up"
|
||
data-delay="4"
|
||
style="max-width: 42%; margin-top: var(--gap-md)"
|
||
>
|
||
[research@org.com] · [Slack #research] · Full report at [link]
|
||
</p>
|
||
</section>
|
||
|
||
</div>
|
||
<!-- /#deck -->
|
||
|
||
<!-- Navigation dots: built dynamically by JS -->
|
||
<nav id="nav-dots" aria-label="Slide navigation"></nav>
|
||
|
||
<!-- Slide counter: bottom-right, barely visible -->
|
||
<div id="slide-counter"></div>
|
||
|
||
<script>
|
||
(function () {
|
||
/* ── DOM references ─────────────────────────────────────────────── */
|
||
const deck = document.getElementById("deck");
|
||
const dotsNav = document.getElementById("nav-dots");
|
||
const counter = document.getElementById("slide-counter");
|
||
const slides = Array.from(deck.querySelectorAll(".slide"));
|
||
const total = slides.length;
|
||
let current = 0;
|
||
let isAnimating = false;
|
||
|
||
/* ── Size the deck to fit all slides in a single horizontal row ── */
|
||
deck.style.width = "calc(" + total + " * 100vw)";
|
||
|
||
/* ── Build one nav dot per slide ───────────────────────────────── */
|
||
slides.forEach(function (_, i) {
|
||
var dot = document.createElement("button");
|
||
dot.className = "nav-dot";
|
||
dot.setAttribute("aria-label", "Slide " + (i + 1));
|
||
dot.addEventListener("click", function () {
|
||
goTo(i);
|
||
});
|
||
dotsNav.appendChild(dot);
|
||
});
|
||
|
||
/* ── Helpers ───────────────────────────────────────────────────── */
|
||
function pad(n) {
|
||
return String(n).padStart(2, "0");
|
||
}
|
||
|
||
/* ── goTo: the central navigation function ─────────────────────── */
|
||
function goTo(index) {
|
||
/* Guard: no double-firing while a transition is running */
|
||
if (isAnimating) return;
|
||
if (index < 0 || index >= total) return;
|
||
if (
|
||
index === current &&
|
||
slides[current].classList.contains("is-active")
|
||
)
|
||
return;
|
||
|
||
isAnimating = true;
|
||
|
||
/* Remove active state from the outgoing slide */
|
||
slides[current].classList.remove("is-active");
|
||
|
||
current = index;
|
||
var slide = slides[current];
|
||
|
||
/*
|
||
* Animation reset: force the browser to forget the current animation
|
||
* state by setting animation:none, triggering a reflow, then clearing.
|
||
* This makes re-visiting a slide replay the entrance animation.
|
||
*/
|
||
slide.querySelectorAll("[data-anim]").forEach(function (el) {
|
||
el.style.animation = "none";
|
||
void el.offsetHeight; /* force reflow — critical for reset to work */
|
||
el.style.animation = "";
|
||
});
|
||
|
||
/* Activate the incoming slide and scroll the deck */
|
||
slide.classList.add("is-active");
|
||
deck.style.transform = "translateX(calc(-" + current + " * 100vw))";
|
||
|
||
/* ── Update nav dots ─────────────────────────────────────────── */
|
||
dotsNav.querySelectorAll(".nav-dot").forEach(function (d, i) {
|
||
d.classList.toggle("is-active", i === current);
|
||
d.style.background =
|
||
i === current ? "rgba(26,26,22,0.8)" : "rgba(26,26,22,0.3)";
|
||
});
|
||
|
||
/* ── Update slide counter ────────────────────────────────────── */
|
||
counter.textContent = pad(current + 1) + " / " + pad(total);
|
||
counter.style.color = "rgba(26,26,22,0.28)";
|
||
|
||
/* Unlock after the slide transition completes */
|
||
setTimeout(function () {
|
||
isAnimating = false;
|
||
}, 950);
|
||
}
|
||
|
||
/* ── Keyboard navigation ───────────────────────────────────────── */
|
||
document.addEventListener("keydown", function (e) {
|
||
if (
|
||
e.key === "ArrowRight" ||
|
||
e.key === " " ||
|
||
e.key === "ArrowDown"
|
||
) {
|
||
e.preventDefault();
|
||
goTo(current + 1);
|
||
}
|
||
if (e.key === "ArrowLeft" || e.key === "ArrowUp") {
|
||
e.preventDefault();
|
||
goTo(current - 1);
|
||
}
|
||
if (e.key === "Home") goTo(0);
|
||
if (e.key === "End") goTo(total - 1);
|
||
});
|
||
|
||
/* ── Touch swipe ───────────────────────────────────────────────── */
|
||
var touchStartX = 0;
|
||
document.addEventListener(
|
||
"touchstart",
|
||
function (e) {
|
||
touchStartX = e.touches[0].clientX;
|
||
},
|
||
{ passive: true },
|
||
);
|
||
document.addEventListener(
|
||
"touchend",
|
||
function (e) {
|
||
var dx = e.changedTouches[0].clientX - touchStartX;
|
||
/* Require at least 40px swipe to trigger navigation */
|
||
if (Math.abs(dx) > 40) goTo(current + (dx < 0 ? 1 : -1));
|
||
},
|
||
{ passive: true },
|
||
);
|
||
|
||
/* ── Mouse wheel ───────────────────────────────────────────────── */
|
||
var wheelLocked = false;
|
||
document.addEventListener(
|
||
"wheel",
|
||
function (e) {
|
||
if (wheelLocked) return;
|
||
/* Use whichever axis has greater delta */
|
||
var primary =
|
||
Math.abs(e.deltaX) > Math.abs(e.deltaY) ? e.deltaX : e.deltaY;
|
||
goTo(current + (primary > 0 ? 1 : -1));
|
||
/* Lock for 1 second to prevent runaway scroll */
|
||
wheelLocked = true;
|
||
setTimeout(function () {
|
||
wheelLocked = false;
|
||
}, 1000);
|
||
},
|
||
{ passive: true },
|
||
);
|
||
|
||
/* ── Initialize on slide 1 ─────────────────────────────────────── */
|
||
goTo(0);
|
||
})();
|
||
</script>
|
||
</body>
|
||
</html>
|