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<!doctype html>
<html lang="zh-CN">
<head>
<meta charset="UTF-8" />
<meta name="viewport" content="width=device-width, initial-scale=1.0" />
<title>Grove Presentation</title>
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<!--
Grove style uses four font families:
1. Playfair Display — editorial serif for headlines, italic in coral for accent emphasis
2. Jost — clean light grotesque for body copy (weight 300 — the "good paper" feel)
3. JetBrains Mono — labels, metadata, vertical sidebar text
4. Noto Serif SC / Noto Sans SC — Chinese fallbacks for every role
-->
<link
href="https://fonts.googleapis.com/css2?family=Jost:wght@200;300;400;500&family=Playfair+Display:ital,wght@0,400;0,500;1,400;1,500&family=JetBrains+Mono:wght@300;400&family=Noto+Serif+SC:wght@300;400;500&family=Noto+Sans+SC:wght@300;400;500&display=swap"
rel="stylesheet"
/>
<style>
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE A · TOKENS — GROVE STYLE ║
║ ║
║ Replace this block to change the visual style entirely. ║
║ Every color, font, and size in this file reads from these vars. ║
║ Never write raw hex values, font names, or px sizes outside here. ║
╚══════════════════════════════════════════════════════════════════════╝ */
:root {
/* ── Palette ──────────────────────────────────────────────────────── */
/* Deep forest green: grounded, considered, editorial — the Grove base */
--c-bg: #192b1b;
/* Slightly lighter forest green for secondary dark surfaces */
--c-bg-alt: #1e3221;
/* Warm parchment: light slide background — feels like good paper */
--c-bg-light: #e8e4d6;
/* Slightly cooler parchment for secondary light surfaces */
--c-bg-light-alt: #dedad0;
/* Primary text on dark: warm cream, never pure white */
--c-fg: #d4cfbf;
/* Secondary text on dark: muted cream at 60% opacity */
--c-fg-2: rgba(212, 207, 191, 0.6);
/* Tertiary / hint text on dark: 32% opacity — near-invisible */
--c-fg-3: rgba(212, 207, 191, 0.32);
/* Primary text on light: forest green near-black */
--c-fg-light: #192b1b;
/* Secondary text on light */
--c-fg-light-2: rgba(25, 43, 27, 0.58);
/* Tertiary text on light */
--c-fg-light-3: rgba(25, 43, 27, 0.33);
/* Accent: terracotta coral — the single warm note; used sparingly */
--c-accent: #c8524a;
/* Dividers on dark: faint cream border at 12% opacity */
--c-border: rgba(212, 207, 191, 0.12);
/* Dividers on light: faint green border at 14% opacity */
--c-border-light: rgba(25, 43, 27, 0.14);
/* ── Typography ──────────────────────────────────────────────────── */
/* Display + Heading: Playfair Display — editorial serif.
Italic in accent coral is the Grove signature move.
NEVER use weight 700 or bold on a serif in Grove. */
--f-display: "Playfair Display", "Noto Serif SC", Georgia, serif;
--f-heading: "Playfair Display", "Noto Serif SC", Georgia, serif;
/* Body: Jost weight 300 — light grotesque that steps back so the serif leads */
--f-body: "Jost", "Noto Sans SC", system-ui, sans-serif;
/* Mono: JetBrains Mono — labels, vertical sidebar text, metadata */
--f-mono: "JetBrains Mono", monospace;
/* ── Type Scale ───────────────────────────────────────────────────── */
/* vw units keep all sizes proportional regardless of window width */
--sz-display: 10vw; /* hero cover title — very large, commanding */
--sz-h1: 5.5vw; /* chapter and statement titles */
--sz-h2: 3.2vw; /* slide headlines */
--sz-h3: 2vw; /* sub-headlines, compare panel titles */
--sz-lead: 1.45vw; /* lead paragraph */
--sz-body: 1.05vw; /* body text, bullets */
--sz-caption: 0.82vw; /* captions, footnotes, chart sources */
--sz-label: 0.7vw; /* chrome labels, kickers, mono metadata */
/* ── Spacing ─────────────────────────────────────────────────────── */
/* Grove is intentionally spacious — breathing room is the aesthetic */
--pad-x: 8vw; /* horizontal slide padding */
--pad-y: 6.5vh; /* vertical slide padding */
--gap-lg: 4.5vh; /* between major content sections */
--gap-md: 2.8vh; /* between related elements */
--gap-sm: 1.4vh; /* between tightly coupled elements */
/* ── Motion ──────────────────────────────────────────────────────── */
/* Slide pan: sharp and deliberate — Grove moves with intention */
--ease-slide: cubic-bezier(0.77, 0, 0.175, 1);
--dur-slide: 0.9s;
/* Element entrance: spring-y ease-out for content reveals */
--ease-enter: cubic-bezier(0.16, 1, 0.3, 1);
--dur-enter: 0.7s;
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE B · ENGINE — DO NOT MODIFY ║
║ ║
║ Layout engine, transitions, animation system, navigation. ║
║ Touching this breaks the mechanics. ║
╚══════════════════════════════════════════════════════════════════════╝ */
*,
*::before,
*::after {
box-sizing: border-box;
margin: 0;
padding: 0;
}
html,
body {
width: 100%;
height: 100%;
overflow: hidden;
background: var(--c-bg);
-webkit-font-smoothing: antialiased;
}
/* Deck container — all slides sit side by side in one horizontal strip */
#deck {
display: flex;
height: 100vh;
transition: transform var(--dur-slide) var(--ease-slide);
will-change: transform;
}
/* Slide base — each slide occupies exactly one full viewport */
.slide {
flex: 0 0 100vw;
width: 100vw;
height: 100vh;
position: relative;
padding: var(--pad-y) var(--pad-x);
display: grid;
grid-template-rows: auto 1fr auto;
overflow: hidden;
}
.slide-body {
min-height: 0;
}
/* Slide themes */
.slide.dark {
background: var(--c-bg);
color: var(--c-fg);
}
.slide.light {
background: var(--c-bg-light);
color: var(--c-fg-light);
}
/* ── Animation system ─────────────────────────────────────────────── */
/* Elements start invisible; become visible only when slide is active */
[data-anim] {
opacity: 0;
}
.slide.is-active [data-anim] {
animation-duration: var(--dur-enter);
animation-timing-function: var(--ease-enter);
animation-fill-mode: forwards;
}
.slide.is-active [data-anim="fade-up"] {
animation-name: kFadeUp;
}
.slide.is-active [data-anim="fade-in"] {
animation-name: kFadeIn;
}
.slide.is-active [data-anim="reveal-right"] {
animation-name: kRevealRight;
}
.slide.is-active [data-anim="reveal-left"] {
animation-name: kRevealLeft;
}
.slide.is-active [data-anim="scale-in"] {
animation-name: kScaleIn;
}
/* Staggered delays via data-delay attribute (06) */
[data-delay="0"] {
animation-delay: 0s;
}
[data-delay="1"] {
animation-delay: 0.08s;
}
[data-delay="2"] {
animation-delay: 0.18s;
}
[data-delay="3"] {
animation-delay: 0.3s;
}
[data-delay="4"] {
animation-delay: 0.44s;
}
[data-delay="5"] {
animation-delay: 0.6s;
}
[data-delay="6"] {
animation-delay: 0.78s;
}
@keyframes kFadeUp {
from {
opacity: 0;
transform: translateY(28px);
}
to {
opacity: 1;
transform: none;
}
}
@keyframes kFadeIn {
from {
opacity: 0;
}
to {
opacity: 1;
}
}
@keyframes kRevealRight {
from {
clip-path: inset(0 100% 0 0);
opacity: 1;
}
to {
clip-path: inset(0 0% 0 0);
opacity: 1;
}
}
@keyframes kRevealLeft {
from {
clip-path: inset(0 0 0 100%);
opacity: 1;
}
to {
clip-path: inset(0 0 0 0%);
opacity: 1;
}
}
@keyframes kScaleIn {
from {
opacity: 0;
transform: scale(0.94);
}
to {
opacity: 1;
transform: none;
}
}
/* ── Navigation UI ───────────────────────────────────────────────── */
#nav-dots {
position: fixed;
bottom: 24px;
left: 50%;
transform: translateX(-50%);
display: flex;
gap: 7px;
z-index: 100;
}
.nav-dot {
width: 5px;
height: 5px;
border-radius: 50%;
border: none;
background: rgba(255, 255, 255, 0.22);
cursor: pointer;
transition:
background 0.3s,
transform 0.3s;
padding: 0;
}
.nav-dot.is-active {
background: rgba(255, 255, 255, 0.8);
transform: scale(1.4);
}
/* Disabled: the slide-foot bar already shows "NN / TT" on every
slide; the fixed counter at the viewport edge was a duplicate. */
#slide-counter {
display: none;
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE C · TYPOGRAPHY ║
╚══════════════════════════════════════════════════════════════════════╝ */
/* Display: Playfair 400 — the Grove rule: never bold on serif */
.display {
font-family: var(--f-display);
font-size: var(--sz-display);
font-weight: 400;
line-height: 1;
letter-spacing: -0.01em;
}
.h1 {
font-family: var(--f-heading);
font-size: var(--sz-h1);
font-weight: 400;
line-height: 1.1;
}
.h2 {
font-family: var(--f-heading);
font-size: var(--sz-h2);
font-weight: 400;
line-height: 1.2;
}
.h3 {
font-family: var(--f-heading);
font-size: var(--sz-h3);
font-weight: 400;
line-height: 1.3;
}
/* Grove signature: italic serif in terracotta coral for em inside headings */
.h1 em,
.h2 em,
.h3 em {
font-style: italic;
color: var(--c-accent);
}
.lead {
font-family: var(--f-body);
font-size: var(--sz-lead);
font-weight: 300;
line-height: 1.65;
}
.body {
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 300;
line-height: 1.75;
}
.caption {
font-family: var(--f-body);
font-size: var(--sz-caption);
font-weight: 300;
line-height: 1.55;
}
.label {
font-family: var(--f-mono);
font-size: var(--sz-label);
font-weight: 300;
letter-spacing: 0.12em;
}
/* Muted text — adapts to dark/light context automatically */
.muted {
color: var(--c-fg-2);
}
.accent {
color: var(--c-accent);
}
.light .muted {
color: var(--c-fg-light-2);
}
/* Bullet list — clean coral dash leaders, Jost 300 */
.bullet-list {
list-style: none;
display: flex;
flex-direction: column;
gap: var(--gap-md);
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 300;
line-height: 1.65;
padding-left: 0;
}
.bullet-list li {
display: grid;
grid-template-columns: 2em 1fr;
gap: 0.5em;
}
/* Coral em-dash replaces bullet point */
.bullet-list li::before {
content: "—";
color: var(--c-accent);
font-family: var(--f-mono);
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE D · CHROME ║
╚══════════════════════════════════════════════════════════════════════╝ */
/* Chrome (top bar) and footer */
.slide-chrome,
.slide-foot {
display: flex;
justify-content: space-between;
align-items: center;
}
.slide-chrome {
padding-bottom: var(--gap-sm);
border-bottom: 1px solid var(--c-border);
margin-bottom: var(--gap-md);
}
.slide-foot {
padding-top: var(--gap-sm);
border-top: 1px solid var(--c-border);
margin-top: var(--gap-md);
}
.light .slide-chrome,
.light .slide-foot {
border-color: var(--c-border-light);
}
/* Layouts that are chromeless — no top bar or footer */
.slide--cover .slide-chrome,
.slide--cover .slide-foot,
.slide--chapter .slide-chrome,
.slide--chapter .slide-foot,
.slide--quote .slide-chrome,
.slide--quote .slide-foot,
.slide--end .slide-chrome,
.slide--end .slide-foot {
display: none;
}
/* ╔══════════════════════════════════════════════════════════════════════╗
║ ZONE E · GROVE COMPONENTS + LAYOUT PATTERNS ║
╚══════════════════════════════════════════════════════════════════════╝ */
/* ── Grove: large decorative watermark number ────────────────────────── */
/* Massive serif digit in the background — compositional texture, not UI.
Near-invisible: only 6% opacity. Positions in bottom-right corner. */
.grove-num {
font-family: var(--f-display);
font-size: 18vw;
font-weight: 400;
line-height: 1;
color: rgba(212, 207, 191, 0.06); /* near-invisible watermark on dark */
position: absolute;
right: var(--pad-x);
bottom: -0.15em;
pointer-events: none;
user-select: none;
letter-spacing: -0.03em;
}
/* Same watermark effect on light slides uses forest green tint */
.light .grove-num {
color: rgba(25, 43, 27, 0.06);
}
/* ── Grove: vertical sidebar label ──────────────────────────────────── */
/* Disabled: vertical/rotated sidebar text was added as a chapter-tab
decoration but read as overflow / clutter on most viewports.
Hidden across the deck; the slide-chrome bar and slide-foot already
provide section name and page number. */
.grove-sidebar {
display: none !important;
}
.light .grove-sidebar {
color: var(--c-fg-light-3);
}
/* ── Grove: stat card ────────────────────────────────────────────────── */
/* Spacious layout: large serif number in coral, mono label beneath, border-bottom rule */
.grove-stat {
display: flex;
flex-direction: column;
gap: var(--gap-sm);
padding-bottom: var(--gap-md);
border-bottom: 1px solid var(--c-border);
}
/* Large serif stat value in terracotta coral */
.grove-stat-val {
font-family: var(--f-display);
font-size: 4.5vw;
font-weight: 400;
line-height: 1;
color: var(--c-accent);
letter-spacing: -0.02em;
}
/* Italic suffix within stat values: e.g. 73<em>%</em> */
.grove-stat-val em {
font-style: italic;
}
/* Mono uppercase label beneath the number */
.grove-stat-label {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.12em;
text-transform: uppercase;
color: var(--c-fg-2);
}
.light .grove-stat-label {
color: var(--c-fg-light-2);
}
.light .grove-stat {
border-color: var(--c-border-light);
}
/* ── Image placeholder ────────────────────────────────────────────── */
/* Used in place of <img> tags — marks where real images will go */
.img-placeholder {
background: var(--c-bg-alt);
display: flex;
align-items: center;
justify-content: center;
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.1em;
color: var(--c-fg-3);
width: 100%;
flex: 1;
min-height: 30vh;
}
.light .img-placeholder {
background: var(--c-border-light);
color: var(--c-fg-light-3);
}
/* ── Decorative rule lines ────────────────────────────────────────── */
/* Short coral horizontal rule — a compositional beat between kicker and headline */
.rule {
width: 36px;
height: 1px;
background: var(--c-accent);
}
.rule.full {
width: 100%;
background: var(--c-border);
}
.light .rule.full {
background: var(--c-border-light);
}
/* ── Kicker label (above headlines) ──────────────────────────────── */
.kicker {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.14em;
text-transform: uppercase;
color: var(--c-accent);
}
/* ── 1. COVER ───────────────────────────────────────────────────────── */
/* Chromeless — flex column, fills full viewport height */
.slide--cover {
display: flex;
flex-direction: column;
justify-content: space-between;
}
/* ── 2. CHAPTER ─────────────────────────────────────────────────────── */
.slide--chapter {
display: flex;
flex-direction: column;
justify-content: center;
}
/* Mono kicker above chapter title */
.chapter-num {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.2em;
text-transform: uppercase;
color: var(--c-accent);
margin-bottom: var(--gap-md);
}
/* Short coral rule between kicker and title */
.chapter-rule {
width: 36px;
height: 1px;
background: var(--c-accent);
margin-bottom: var(--gap-md);
}
/* ── 3. STATEMENT ───────────────────────────────────────────────────── */
.slide--statement .statement-body {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-md);
}
/* Cap the statement headline so a 3-line thesis can't overflow on
shorter viewports. min() takes the smallest of width-based, height-
based, and absolute caps, ensuring the line-stack always fits. */
.slide--statement .h1 {
font-size: min(4.5vw, 7.5vh, 88px);
line-height: 1.15;
}
/* ── 4. SPLIT ───────────────────────────────────────────────────────── */
/* Two columns: text left, image right */
.slide--split .slide-body {
display: grid;
grid-template-columns: 1fr 1fr;
gap: calc(var(--pad-x) * 0.7);
align-items: center;
}
.split-text {
display: flex;
flex-direction: column;
gap: var(--gap-md);
}
.split-image {
display: flex;
flex-direction: column;
gap: var(--gap-sm);
height: 100%;
}
/* ── 5. STATS ───────────────────────────────────────────────────────── */
.slide--stats .slide-body {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-lg);
}
/* Three grove-stat cards in a row — generous spacing between them */
.stats-row {
display: grid;
grid-template-columns: repeat(3, 1fr);
gap: calc(var(--pad-x) * 0.6);
}
/* ── 6. LIST ────────────────────────────────────────────────────────── */
/* Two-column: intro left, bullets right */
.slide--list .slide-body {
display: grid;
grid-template-columns: 2fr 3fr;
gap: calc(var(--pad-x) * 0.8);
align-items: center;
}
.list-head {
display: flex;
flex-direction: column;
gap: var(--gap-md);
padding-top: var(--gap-sm);
}
/* Body copy on the list slide: bumped up for legibility. The default
--sz-body of 1.05vw reads as ~12px on typical laptop viewports. */
.slide--list .body,
.slide--list .bullet-list {
font-size: max(1.4vw, 17px);
line-height: 1.6;
}
/* ── 7. QUOTE ───────────────────────────────────────────────────────── */
/* Chromeless — the emotional centerpiece of the deck */
.slide--quote {
display: flex;
flex-direction: column;
justify-content: center;
padding: calc(var(--pad-y) * 1.2) calc(var(--pad-x) * 1.1);
}
/* Large decorative opening quote mark in coral */
.quote-mark {
font-family: var(--f-display);
font-size: 8vw;
line-height: 0.6;
color: var(--c-accent);
margin-bottom: var(--gap-md);
font-weight: 400;
}
/* Large italic serif quote body */
.quote-text {
font-family: var(--f-display);
font-size: 3.2vw;
font-weight: 400;
line-height: 1.35;
letter-spacing: -0.01em;
max-width: 75%;
margin-bottom: var(--gap-lg);
font-style: italic;
}
.quote-attr {
display: flex;
flex-direction: column;
gap: 0.4vh;
}
/* ── 8. COMPARE ─────────────────────────────────────────────────────── */
/* Two panels divided by a vertical line */
.slide--compare .slide-body {
display: grid;
grid-template-columns: 1fr 1fr;
height: 100%;
}
.compare-panel {
display: flex;
flex-direction: column;
gap: var(--gap-md);
padding: var(--gap-md) 0;
}
.compare-panel.left {
padding-right: calc(var(--pad-x) * 0.55);
border-right: 1px solid var(--c-border);
}
.compare-panel.right {
padding-left: calc(var(--pad-x) * 0.55);
}
.light .compare-panel.left {
border-color: var(--c-border-light);
}
/* Panel label: coral on the "after" side */
.compare-label {
font-family: var(--f-mono);
font-size: var(--sz-label);
letter-spacing: 0.16em;
text-transform: uppercase;
padding-bottom: var(--gap-sm);
border-bottom: 1px solid var(--c-border);
}
.compare-label.after {
color: var(--c-accent);
}
.light .compare-label {
border-color: var(--c-border-light);
}
/* ── 9. END ─────────────────────────────────────────────────────────── */
/* Chromeless — closes the deck with generosity of space */
.slide--end {
display: flex;
flex-direction: column;
justify-content: center;
gap: var(--gap-md);
}
/* ── CHART ──────────────────────────────────────────────────────────── */
.slide--chart .slide-body {
display: flex;
flex-direction: column;
gap: var(--gap-md);
min-height: 0;
}
.chart-header {
display: flex;
justify-content: space-between;
align-items: baseline;
flex-shrink: 0;
}
.chart-wrapper {
flex: 1;
display: flex;
flex-direction: column;
justify-content: flex-end;
min-height: 0;
}
/* Bars aligned to a left spine line */
.bar-track {
height: 30vh;
display: flex;
align-items: flex-end;
gap: 4vw;
border-left: 1px solid var(--c-border);
padding-left: 0.5vw;
}
.light .bar-track {
border-color: var(--c-border-light);
}
.bar-col {
flex: 1;
display: flex;
flex-direction: column;
align-items: flex-start;
justify-content: flex-end;
gap: 1vh;
height: 100%;
}
/* Default bar: muted fg-3 color */
.bar-fill {
width: 100%;
background: var(--c-fg-3);
}
/* Accent bar: terracotta coral highlight for the featured value */
.bar-fill.accent {
background: var(--c-accent);
}
.light .bar-fill {
background: var(--c-fg-light-3);
}
.light .bar-fill.accent {
background: var(--c-accent);
}
.bar-x-label {
font-family: var(--f-mono);
/* Bumped from var(--sz-caption) (~10px on laptop) so the category
labels are actually readable. */
font-size: max(1.1vw, 13px);
letter-spacing: 0.1em;
/* Lifted from --c-fg-3 (32% opacity) to --c-fg-2 (60% opacity);
the 32% reading was nearly invisible on the dark background. */
color: var(--c-fg-2);
white-space: nowrap;
text-transform: uppercase;
}
.light .bar-x-label {
color: var(--c-fg-light-2);
}
.bar-val {
font-family: var(--f-body);
font-size: var(--sz-body);
font-weight: 300;
color: var(--c-fg-2);
}
/* Highlighted bar value: coral and slightly bolder */
.bar-val.hi {
color: var(--c-accent);
font-weight: 400;
}
.light .bar-val {
color: var(--c-fg-light-2);
}
/* Thin baseline rule below bars */
.chart-baseline {
height: 1px;
background: var(--c-border);
flex-shrink: 0;
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<body>
<!-- NAV DOTS: generated by JS -->
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<!-- SLIDE COUNTER: generated by JS -->
<div id="slide-counter"></div>
<!-- ═══════════════════════════════════════════════════════════════════════
DECK — all slides live here, side by side in one horizontal strip
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<div id="deck">
<!-- ═══════ SLIDE 1 · COVER dark ══════════════════════════════════════
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grove-num watermark "01" in bottom-right corner.
Display title in Playfair 400 with italic coral emphasis word.
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<section class="slide dark slide--cover">
<!-- Vertical sidebar label: rotated text on the left edge -->
<div class="grove-sidebar" data-anim="fade-in" data-delay="0">
Strategy · Presentation
</div>
<!-- Watermark number: near-invisible serif "01" in background -->
<div class="grove-num">01</div>
<!-- Main content: grows to fill, centers vertically -->
<div
style="
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<!-- Studio name kicker: mono uppercase, coral -->
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[Studio Name] · [Year]
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<!-- Short coral rule revealing right -->
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[Presentation Title Goes <em>Here</em>]
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A [type of work] for [audience or occasion]. [Month, Year].
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<!-- Bottom meta bar: thin top border, two mono labels -->
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<span class="label muted">[Prepared by]</span>
<span class="label muted">[Confidential]</span>
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01 / Context
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<h1
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The landscape has shifted. Now we must decide where to <em>stand</em>.
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style="max-width: 48%"
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An honest assessment of where the market is, and where the opportunity
lies.
</p>
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<!-- ═══════ SLIDE 3 · STATEMENT dark ══════════════════════════════════
Single bold thesis — the most important idea in the deck.
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<!-- Vertical sidebar label -->
<div class="grove-sidebar">The Thesis</div>
<!-- Chrome bar: section name left, page number right -->
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<span class="label muted" data-anim="fade-in" data-delay="0"
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>
<span class="label muted" data-anim="fade-in" data-delay="0">03</span>
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<div class="slide-body">
<div class="statement-body">
<div class="kicker" data-anim="fade-in" data-delay="1">
The Argument
</div>
<div class="rule" data-anim="reveal-right" data-delay="2"></div>
<!-- Main thesis: large serif, generous white space around it -->
<h1
class="h1"
style="max-width: 62%"
data-anim="fade-up"
data-delay="3"
>
The brands that will lead the next decade are not the ones with
the best product. They are the ones with the deepest
<em>understanding</em>.
</h1>
</div>
</div>
<div class="slide-foot">
<span class="label muted"></span>
<span class="label muted">03 / 12</span>
</div>
</section>
<!-- ═══════ SLIDE 4 · SPLIT light ═════════════════════════════════════
Text left, image placeholder right.
Warm parchment background — editorial, considered.
grove-sidebar provides section context.
══════════════════════════════════════════════════════════════════ -->
<section class="slide light slide--split">
<div class="grove-sidebar">The Evidence</div>
<div class="slide-chrome">
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
data-delay="0"
>Research · Insight</span
>
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
data-delay="0"
>04</span
>
</div>
<div class="slide-body">
<!-- Left: text content -->
<div class="split-text" data-anim="fade-up" data-delay="1">
<div class="kicker">What We Found</div>
<h2 class="h2">
Audiences have outgrown the stories being told about <em>them</em>
</h2>
<p class="lead" style="color: var(--c-fg-light-2)">
Three years of primary research across six markets revealed a
consistent pattern: the gap between how brands communicate and how
people actually live is widening.
</p>
<ul class="bullet-list" style="color: var(--c-fg-light)">
<li>
Authenticity is valued over aspiration in all categories tested
</li>
<li>Trust is earned through consistency, not campaigns</li>
<li>
Communities form around shared values, not product features
</li>
</ul>
</div>
<!-- Right: image placeholder fills the column -->
<div
data-anim="fade-in"
data-delay="3"
style="
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<div class="img-placeholder">[IMAGE PLACEHOLDER]</div>
<p
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>
[Caption: research context or visual annotation]
</p>
</div>
</div>
<div class="slide-foot">
<span class="label" style="color: var(--c-fg-light-2)"></span>
<span class="label" style="color: var(--c-fg-light-2)">04 / 12</span>
</div>
</section>
<!-- ═══════ SLIDE 5 · STATS dark ═══════════════════════════════════════
Three grove-stat cards in a row.
Large serif numbers in terracotta coral — let them breathe.
grove-sidebar provides section context.
══════════════════════════════════════════════════════════════════ -->
<section class="slide dark slide--stats">
<div class="grove-sidebar">By The Numbers</div>
<div class="slide-chrome">
<span class="label muted" data-anim="fade-in" data-delay="0"
>Market · Metrics</span
>
<span class="label muted" data-anim="fade-in" data-delay="0">05</span>
</div>
<div class="slide-body">
<!-- Section headline above stats -->
<h2 class="h2" data-anim="fade-up" data-delay="1">
Three numbers that define the <em>opportunity</em>
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<div class="stats-row" data-anim="fade-up" data-delay="2">
<div class="grove-stat">
<!-- Serif stat value in coral: 73 + italic % suffix -->
<div class="grove-stat-val">73<em>%</em></div>
<div class="grove-stat-label">
Of consumers distrust brand-created content
</div>
</div>
<div class="grove-stat">
<div class="grove-stat-val">4.8<em>×</em></div>
<div class="grove-stat-label">
Higher engagement for community-driven campaigns
</div>
</div>
<div class="grove-stat">
<div class="grove-stat-val">#1</div>
<div class="grove-stat-label">
Driver of purchase decisions: peer recommendation
</div>
</div>
</div>
<!-- Source line below stats -->
<p
class="caption muted"
style="font-family: var(--f-mono); letter-spacing: 0.08em"
data-anim="fade-in"
data-delay="3"
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Source: [Primary Research] · [Year] · N=[sample size] across
[geographies]
</p>
</div>
<div class="slide-foot">
<span class="label muted"></span>
<span class="label muted">05 / 12</span>
</div>
</section>
<!-- ═══════ SLIDE 6 · LIST light ══════════════════════════════════════
Two-column layout: intro heading left, bullet list right.
grove-sidebar on left edge.
Light parchment — feels like a printed document.
══════════════════════════════════════════════════════════════════ -->
<section class="slide light slide--list">
<div class="grove-sidebar">Our Approach</div>
<div class="slide-chrome">
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
data-delay="0"
>Framework</span
>
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
data-delay="0"
>06</span
>
</div>
<div class="slide-body">
<!-- Left: heading and intro -->
<div class="list-head" data-anim="fade-up" data-delay="1">
<div class="kicker">What Changes</div>
<h2 class="h2">
Five principles that <em>reframe</em> how we think about brand
</h2>
<p class="body" style="color: var(--c-fg-light-2)">
These are not tactics. They are the underlying commitments that
make everything else possible.
</p>
</div>
<!-- Right: bullet list with coral dash leaders -->
<ul
class="bullet-list"
style="color: var(--c-fg-light)"
data-anim="fade-up"
data-delay="2"
>
<li>
Start with the community, not the product — earn presence before
claiming it
</li>
<li>
Replace broadcast with conversation — listen before speaking
</li>
<li>
Make the values visible in operations, not just in messaging
</li>
<li>
Treat long-term relationship as the primary metric, not reach
</li>
<li>
Give audiences ownership of the narrative — participation over
performance
</li>
</ul>
</div>
<div class="slide-foot">
<span class="label" style="color: var(--c-fg-light-2)"></span>
<span class="label" style="color: var(--c-fg-light-2)">06 / 12</span>
</div>
</section>
<!-- ═══════ SLIDE 7 · QUOTE dark ═══════════════════════════════════════
Long italic serif quote — emotional centerpiece of the deck.
Chromeless. Large coral opening quote mark.
Attribution below: coral name, muted role/year.
══════════════════════════════════════════════════════════════════ -->
<section class="slide dark slide--quote">
<!-- Large decorative opening quote mark in terracotta coral -->
<div class="quote-mark" data-anim="fade-in" data-delay="0">"</div>
<!-- Quote body: italic Playfair, spacious line-height -->
<p class="quote-text" data-anim="fade-up" data-delay="1">
The most radical thing a brand can do right now is simply tell the
truth about what it is, and what it is not.
</p>
<!-- Attribution: coral name, muted role -->
<div class="quote-attr" data-anim="fade-up" data-delay="3">
<span class="label accent">[Author Name]</span>
<span class="label muted">[Title] · [Year]</span>
</div>
</section>
<!-- ═══════ SLIDE 8 · COMPARE light ════════════════════════════════════
Before and after in two panels, divided by vertical rule.
Light parchment — document-like, considered.
Left panel: old model (no coral). Right panel: new model (coral label).
══════════════════════════════════════════════════════════════════ -->
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<div class="grove-sidebar">Before / After</div>
<div class="slide-chrome">
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
data-delay="0"
>The Shift</span
>
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
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>08</span
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<div class="slide-body">
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The Old Model
</div>
<h3 class="h3">Brand as broadcaster — pushing messages outward</h3>
<p class="lead" style="color: var(--c-fg-light-2)">
The organization speaks. The audience receives. Feedback is
collected in annual surveys and processed into next year's
messaging brief.
</p>
<ul
class="bullet-list"
style="font-size: var(--sz-body); color: var(--c-fg-light)"
>
<li>Campaigns replace conversations</li>
<li>Reach is the primary metric</li>
<li>Community is a distribution channel</li>
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<!-- Right panel: the new way — coral label, italic emphasis -->
<div class="compare-panel right" data-anim="fade-up" data-delay="2">
<div class="compare-label after">The New Model</div>
<h3 class="h3">
Brand as participant — embedded in the <em>community</em>
</h3>
<p class="lead" style="color: var(--c-fg-light-2)">
The organization listens first and speaks in response. Feedback is
constant, not a project. The community owns the story as much as
the brand does.
</p>
<ul
class="bullet-list"
style="font-size: var(--sz-body); color: var(--c-fg-light)"
>
<li>Relationships replace campaigns</li>
<li>Trust is the primary metric</li>
<li>Community is the source of strategy</li>
</ul>
</div>
</div>
<div class="slide-foot">
<span class="label" style="color: var(--c-fg-light-2)"></span>
<span class="label" style="color: var(--c-fg-light-2)">08 / 12</span>
</div>
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<!-- ═══════ SLIDE 9 · CHAPTER dark ════════════════════════════════════
Section 02 divider — same pattern as slide 2, watermark "02".
══════════════════════════════════════════════════════════════════ -->
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02 / Recommendation
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<div class="chapter-rule" data-anim="reveal-right" data-delay="1"></div>
<h1
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What we propose — and why we believe it will <em>work</em>
</h1>
<p
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style="max-width: 45%"
data-anim="fade-up"
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>
A practical framework built on the evidence, with clear priorities and
measurable outcomes.
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Light version of the statement slide. Same structure, different texture.
══════════════════════════════════════════════════════════════════ -->
<section class="slide light slide--statement">
<div class="grove-sidebar">The Recommendation</div>
<div class="slide-chrome">
<span
class="label"
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data-anim="fade-in"
data-delay="0"
>Strategic Direction</span
>
<span
class="label"
style="color: var(--c-fg-light-2)"
data-anim="fade-in"
data-delay="0"
>10</span
>
</div>
<div class="slide-body">
<div class="statement-body">
<div class="kicker" data-anim="fade-in" data-delay="1">
The Path Forward
</div>
<div class="rule" data-anim="reveal-right" data-delay="2"></div>
<!-- Forest green text on parchment, coral italic emphasis -->
<h1
class="h1"
style="max-width: 65%; color: var(--c-fg-light)"
data-anim="fade-up"
data-delay="3"
>
Stop managing perception. Start <em>deserving</em> it.
</h1>
<p
class="lead"
style="
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data-anim="fade-up"
data-delay="4"
>
The organizations that win the next decade will earn trust slowly,
through consistent action — not through the perfection of their
messaging.
</p>
</div>
</div>
<div class="slide-foot">
<span class="label" style="color: var(--c-fg-light-2)"></span>
<span class="label" style="color: var(--c-fg-light-2)">10 / 12</span>
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Muted bars for most values, accent coral bar for the highlight.
All colors from CSS vars — no raw hex values.
══════════════════════════════════════════════════════════════════ -->
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<div class="grove-sidebar">The Data</div>
<div class="slide-chrome">
<span class="label muted" data-anim="fade-in" data-delay="0"
>Trust Index · Category Benchmarks</span
>
<span class="label muted" data-anim="fade-in" data-delay="0">11</span>
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<div class="slide-body">
<!-- Chart header: headline left, unit annotation right -->
<div class="chart-header">
<h2 class="h2" data-anim="fade-up" data-delay="1">
Consumer trust by <em>category</em>
</h2>
<span class="caption muted" data-anim="fade-in" data-delay="1"
>Score out of 100 · [Year] · N=[X]</span
>
</div>
<!-- Bar chart: 5 categories, coral accent on the highest bar -->
<div class="chart-wrapper" data-anim="fade-up" data-delay="2">
<div class="bar-track">
<div class="bar-col">
<span class="bar-val">38</span>
<div class="bar-fill" style="height: 12vh"></div>
<span class="bar-x-label">Finance</span>
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<div class="bar-col">
<span class="bar-val">44</span>
<div class="bar-fill" style="height: 15vh"></div>
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<div class="bar-col">
<span class="bar-val">56</span>
<div class="bar-fill" style="height: 18vh"></div>
<span class="bar-x-label">Retail</span>
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<div class="bar-col">
<span class="bar-val">62</span>
<div class="bar-fill" style="height: 21vh"></div>
<span class="bar-x-label">Healthcare</span>
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<span class="bar-val hi">79</span>
<div class="bar-fill accent" style="height: 27vh"></div>
<span class="bar-x-label">Community</span>
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</div>
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<div class="chart-baseline"></div>
</div>
<!-- Source attribution -->
<p class="chart-source" data-anim="fade-in" data-delay="3">
Source: [Research Institute] · Consumer Trust Index · [Year]
</p>
</div>
<div class="slide-foot">
<span class="label muted">[Organization] · [Year]</span>
<span class="label muted">11 / 12</span>
</div>
</section>
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Closing thought + contact information. Chromeless.
The deck ends as it began: with generosity of space.
Watermark "12" in the background grounds the composition.
══════════════════════════════════════════════════════════════════ -->
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<!-- Watermark number in the background -->
<div class="grove-num">12</div>
<!-- Organization kicker -->
<div class="kicker" data-anim="fade-in" data-delay="0">
[Organization]
</div>
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<div class="rule" data-anim="reveal-right" data-delay="1"></div>
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<h1
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style="max-width: 55%"
data-anim="fade-up"
data-delay="2"
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The work begins when the presentation <em>ends</em>.
</h1>
<!-- Contact information: lead size, muted, spacious -->
<p
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style="max-width: 45%"
data-anim="fade-up"
data-delay="3"
>
[Author Name] · [author@organization.com] · [organization.com]
</p>
<!-- Small follow-up line: mono, very muted -->
<p
class="label muted"
style="margin-top: var(--gap-lg)"
data-anim="fade-in"
data-delay="4"
>
[Deck version] · [Date] · [Confidentiality note]
</p>
</section>
</div>
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e.key === "ArrowRight" ||
e.key === "ArrowDown" ||
e.key === " "
) {
e.preventDefault();
goTo(current + 1);
} else if (e.key === "ArrowLeft" || e.key === "ArrowUp") {
e.preventDefault();
goTo(current - 1);
} else if (e.key === "Home") {
e.preventDefault();
goTo(0);
} else if (e.key === "End") {
e.preventDefault();
goTo(total - 1);
}
});
/* ── Mouse-wheel navigation ───────────────────────────────────────── */
let wheelCooldown = false;
document.addEventListener(
"wheel",
function (e) {
e.preventDefault();
if (animating || wheelCooldown) return;
wheelCooldown = true;
setTimeout(function () {
wheelCooldown = false;
}, 900);
if (e.deltaY > 0 || e.deltaX > 0) {
goTo(current + 1);
} else {
goTo(current - 1);
}
},
{ passive: false },
);
/* ── Touch swipe navigation ───────────────────────────────────────── */
let touchStartX = null;
let touchStartY = null;
document.addEventListener(
"touchstart",
function (e) {
touchStartX = e.touches[0].clientX;
touchStartY = e.touches[0].clientY;
},
{ passive: true },
);
document.addEventListener(
"touchend",
function (e) {
if (touchStartX === null) return;
const dx = touchStartX - e.changedTouches[0].clientX;
const dy = touchStartY - e.changedTouches[0].clientY;
// Only respond if horizontal swipe is dominant
if (Math.abs(dx) > Math.abs(dy) && Math.abs(dx) > 40) {
if (animating) return;
if (dx > 0) {
goTo(current + 1); // swipe left: next
} else {
goTo(current - 1); // swipe right: prev
}
}
touchStartX = null;
touchStartY = null;
},
{ passive: true },
);
/* ── Boot ─────────────────────────────────────────────────────────── */
init();
})();
</script>
</body>
</html>