feat: 新增客片案例与团队共创模块，重构玩法与配置

- 新增客片案例全流程功能，包含前台页面、管理端配置、后端API、数据库迁移与文档
- 新增团队共创详情页面与对应接口
- 重构玩法模块：将静态playData替换为动态API获取，拆分类型定义到playTypes.ts
- 优化vite构建配置与环境变量处理，调整详情页操作栏文案
- 更新全量相关文档与配图，新增客片案例、团队共创API文档
- 新增测试用例，完善数据归一化逻辑
- 调整路由配置与环境变量示例文件

WonderQ-Admin/app/serializers.py

@@ -25,3 +25,103 @@ def lead_dict(lead) -> dict:
         lead,
         {"assignedUser": {"id": lead.assignedUser.id, "name": lead.assignedUser.name} if lead.assignedUser else None},
     )
+
+
+def public_wanfa_route_dict(route) -> dict:
+    return {
+        "id": route.id,
+        "title": route.title,
+        "subtitle": route.subtitle,
+        "image": route.image,
+        "routeCount": route.routeCount,
+        "demandKeyword": route.demandKeyword,
+    }
+
+
+def public_wanfa_category_dict(category) -> dict:
+    return {
+        "id": category.id,
+        "label": category.label,
+        "routes": [public_wanfa_route_dict(route) for route in category.routes],
+    }
+
+
+def public_home_wanfa_recommendation_dict(item) -> dict:
+    return {
+        "id": item.id,
+        "categoryId": item.category.id,
+        "label": item.category.label,
+        "routes": [public_wanfa_route_dict(route) for route in item.category.routes],
+    }
+
+
+def concierge_advisor_dict(advisor) -> dict:
+    return model_dict(advisor)
+
+
+def public_concierge_advisor_dict(advisor) -> dict:
+    return {
+        "avatar": advisor.avatar,
+        "name": advisor.name,
+        "role": advisor.role,
+        "details": advisor.details or [],
+        "qrImage": advisor.qrImage,
+    }
+
+
+def public_home_experience_dict(item) -> dict:
+    return {
+        "id": item.id,
+        "badge": item.badge,
+        "category": item.category,
+        "title": item.title,
+        "englishTitle": item.englishTitle,
+        "image": item.image,
+        "demandKeyword": item.demandKeyword,
+    }
+
+
+def public_home_team_building_dict(item) -> dict:
+    return {
+        "id": item.id,
+        "tag": item.tag,
+        "title": item.title,
+        "description": item.description,
+        "image": item.image,
+        "demandKeyword": item.demandKeyword,
+    }
+
+
+def public_home_team_building_detail_dict(item) -> dict:
+    paragraphs = [
+        paragraph.strip()
+        for paragraph in (getattr(item, "detailParagraphs", None) or [])
+        if isinstance(paragraph, str) and paragraph.strip()
+    ]
+    if not paragraphs:
+        paragraphs = [item.description]
+    return {
+        **public_home_team_building_dict(item),
+        "detailSubtitle": (getattr(item, "detailSubtitle", None) or item.description).strip(),
+        "detailParagraphs": paragraphs,
+    }
+
+
+def public_home_wild_archive_dict(item) -> dict:
+    return {
+        "id": item.id,
+        "title": item.title,
+        "image": item.image,
+        "demandKeyword": item.demandKeyword,
+        "photoCount": len(item.images or [item.image]),
+    }
+
+
+def public_home_wild_archive_detail_dict(item) -> dict:
+    images = [image for image in (item.images or []) if isinstance(image, str) and image.strip()]
+    if not images:
+        images = [item.image]
+    return {
+        **public_home_wild_archive_dict(item),
+        "images": images,
+    }